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A Twitter Band-Aid Can’t Save Your Business

Do you think adding social media will fix your current business challenges? For most businesses, it simply puts an unflattering spotlight on your operational challenges. Learn why you should fix your business before adding social media.

This article appears in: Articles • Level 1 • Running A Business

Should You Say The Same Thing On Different Tools?

Cross-posting the same message on several social media tools might seem like a good idea. But is it really a smart strategy?

This article appears in: Articles • Communication • Level 3

First Look At Google+ (Plus)

With the launch of Google+ (Plus), the social media landscape has changed. Here’s a first look at how this social networking site works and why it may become important for your business in the future.

This article appears in: Articles • Google Tools • Level 1

Multiple Twitter Personalities (Part 2)

Have you decided to try having multiple Twitter accounts? Here’s what you need to know to make it work for your business. (Part 2 of 2)

This article appears in: Articles • Communication • Level 3 • Twitter

Multiple Twitter Personalities (Part 1)

Are you struggling to find your business voice on Twitter? Maybe it’s because you need more than one Twitter account. (Part 1 of 2)

This article appears in: Articles • Communication • Level 3 • Twitter

Free Ebook: Twitter For Beginners (Updated)

The Twitter for Beginners ebook provides a great introduction to using Twitter for business. In just 32 pages, you learn the basics of Twitter use and tips to help you jump start your business on Twitter.

This article appears in: Articles • Ebooks • Level 1 • Twitter

Where Do I Start With Social Media?

Social media is more than just a trendy thing for businesses. Done well, social media can help you grow your business by reaching potential customers and turning customers in to fans. Here are guidelines to help you make smart choices from the start.

This article appears in: Articles • Level 1 • Your Social Media Program

Local Customer Checklist

Does your business rely on local customers? Here are ways you can harness the power of social media to locate potential new customers online.

This article appears in: Articles • Level 4 • Proximity Marketing

Columbus Innovates With Social Media

The City of Columbus (OH) finds an innovative way to use social media to collect reports from the public. Find out more, and see how you can take this idea for your own government agency, non-profit, or small business.

This article appears in: Articles • Facebook • Level 4 • Smart Examples • Twitter

Add Twitter To LinkedIn

Would you like to share your tweets with your LinkedIn profile? Here’s how, along with some guidelines to help you decide if this would help your business.

This article appears in: Articles • Level 4 • LinkedIn • Twitter