Social Media DIY Workshop » Strategy

Should You Say The Same Thing On Different Tools?

Charlene Kingston — Fri, 26 Aug 2011 11:00:10 +0000

There are a lot of social media tools out there. If you are using several tools, it’s work to post original things on each tool. There are tools that will take your posts from one tool and publish them to your accounts on other tools. Whatever advantage you think this offers, it also hurts your social media presence and you should carefully consider the consequences before using these cross-posting tools.

Before You Start: You use more than one social media tool for business.
Learning level: 3 | Building Skills
Article Last Updated: Friday, December 2, 2011

Cross Posting Messages

Many of the social media tools allow you to post the same message in multiple places. For example, you can:

Send your tweets to Facebook and LinkedIn.
Share your Facebook status updates on Twitter.
Automatically share your new blog posts on Twitter, Facebook, and LinkedIn.
Posting the same video to your blog and YouTube.
Share your Google+ post to Facebook, Twitter, and LinkedIn.
And more…

The tools allow it, but the big question is: should you do it?

Advantages of Cross-Posting

Many people love the idea of cross-posting messages for these reasons:

Time Efficiency. No doubt, only posting one time in one place saves time.
Message Consistency. People who only follow you on one tool get to see the same messages that you share on all tools.

Disadvantages of Cross-Posting

But there are disadvantages to cross posting messages. Before you sign up with any cross-posting service, consider these factors:

Community boredom. Overlapping audience members don’t want to read the same thing twice. In fact, if people see the same message in different places, they may disconnect from you on one or more social media tools.
Different publication rates on different platforms. Posting multiple times a day works on Twitter, but may appear spammy on Facebook. You have to understand the environment of each tool to know if your publication rate is appropriate.
Dilutes your message. When people see the same thing many times, you start to slip into the background noise. Your message might have caught their attention the first time, but when they see it a second or third time, they may dismiss it as unimportant.
Doesn’t take advantage of the features of each platform. Each tool is different and offers you different advantages. By standardizing your publication across all tools, you no longer can take advantage of the unique features of each tool. You have to aim for the middle ground.
Facebook penalizes automated postings EdgeRank score. If you cross-post to Facebook, each item you post gets a lower EdgeRank score than if you posted it directly on Facebook. That might sound crazy, but it’s how Facebook does it. Cross-posted items on Facebook will never get the visibility of things you directly post on Facebook.

Your Business Cross-Posting Strategy

Many businesses today that use cross-posting say it saves them time. Yes, it can save you a little bit of time. Bu honestly, how long does it take to post something on any social media tool? A minute? Are you really saving that much time?

I believe that many businesses use cross-posting because they really don’t understand what message to put on each social media tool. Posting the same thing across all tools covers up that question.

If you are cross-posting, or if you are considering cross-posting, take some time to think about each social media tool. What advantages does it offer? Who is connected to you on each tool?

Instead of sharing the same message everywhere, come up with a plan for what items to share on each social media tool. Make a list so you know what tool should share each type of information you share. This type of strategy planning takes a little thought and effort, but will give you far greater results than simply using a cross-posting service.

Find Your Own Balance

I do cross-post items from Facebook to Twitter. There are several reasons why I do this.

I only post on Facebook once a day.
The items I post on Facebook are things I do not post on Twitter directly.
My Facebook page has a much smaller following than my Twitter presence.
Twitter has such a quick publication frequency that I don’t believe many people will see the Facebook item cross-posted on Twitter. In other words, I believe things can get lost on Twitter.

While I generally advise businesses not to cross-post, there are some cross-posting strategies that might help your business to get your message out. Like so many other things on social media, it’s about trying things and seeing how they work with your community.

Your turn: Does your business use cross-posting in your social media efforts? Do you follow any businesses that share the same thing across multiple social media tools? Have you ever quit following a business for doing this? Share you insights and experience here.

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Multiple Twitter Personalities (Part 1)

Charlene Kingston — Fri, 17 Jun 2011 11:00:16 +0000

Twitter is a wonderful tool for conversations with your community. Some businesses find that one Twitter account isn’t enough. There are good reasons to use multiple Twitter accounts, and good reasons to use only one Twitter account. Part 1 of 2.

Before You Start: You have a business Twitter account.
Learning level: 3 | Building Skills
Article Last Updated: Friday, December 2, 2011

Does Your Business Need Two Twitter Accounts?

Many large brands have multiple Twitter accounts. But so do many smaller businesses. If you are struggling with finding your voice on Twitter, one reason may be that you are trying to fit too many kinds of conversation into a single account.

Before digging into the details about how your business can decide if it needs multiple Twitter accounts, here’s an interview I did with Bo Bennett and Ryan Levesque on the Twooting podcast on this topic.

Figuring Out Multiple Accounts

There are several reasons why your business might have more than one Twitter account.

You have several Twitter goals and you can’t meet them with one account.
You want to engage distinct and separate Twitter communities.

For example, you might want to have separate Twitter accounts for these conversations:

Peers vs. clients. You may want to talk shop and exchange advice or tips with other people in your industry. You may not want to have those conversations in front of your clients.
Clients vs. potential clients. You may talk more about benefits and the features of your services and products with potential clients, and talk nitty gritty details with your clients.
Friends vs. business. You may want to arrange tweetups or chat with people you met at a tweetup and not do that in front of your clients.
English vs. another language. If you speak more than one language, you may want to engage separate communities based on language.

Keep in mind that nothing you say on Twitter is ever private. So don’t get the wrong idea that if you have a separate account for peers and clients, for example, that you can trash talk your clients on your peer account, or vice versa.

Is One Account Best For Your Business?

There are also good reasons not to create multiple accounts.

You like having one voice. You like the transparency of saying “this is me” and sharing both personal and business information in the same account. It’s part of who you are, no matter whether you are talking business or personal.
Your business is a personal business. For example, my friend @PhxREGuy sells real estate and has just one account because he believes his clients want to hear about his family activities interspersed with his real estate tips.

In the end, it’s a personal choice you make. There isn’t any right or wrong answer. It’s about what works for you and your business, and that may change over time.

My Business Experience

When I first started using two accounts (I have four today), I floundered and wondered if I had made a mistake about starting the second account. After some time and experimentation, I found my groove with multiple accounts. I could have decided to go back to one account and I would have made that work, also.

There is no right or wrong answer. It’s all about what works for you.

Your turn: Do you have multiple accounts? Here’s your chance to share with us what works for you, and what challenges you still face. Use the comments to this post to share your experience.

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Your turn: Does your business currently have more than one Twitter account? Or do you have a personal and a business account? Do you follow a business that has multiple accounts? Share your experience.

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Choose Your Social Media Account Names

Charlene Kingston — Fri, 10 Jun 2011 11:00:18 +0000

Your account name on each social media is the primary way that people find your business. The account name you use on each social media site is an important part of your business online branding and visibility. Here’s a strategy to help you secure your ideal account name on the various social media sites to help you put your business in the best possible position online.

Before You Start: You are ready to jump into social media. Or, you are already using social media but want to reach out to new social media sites.
Learning level: 2 | Getting Started
Article Last Updated: Friday, December 2, 2011

Social Media Account Names

You want to make it very easy for your existing customers and other people who know your business to find you on social media. This means that your social media account names are important.

However, you may face a challenge if you try to secure your business name on various social media tools. For example:

Your business name is too long. Each site has a limited length for account names, and your business name may not fit into the allowed number of characters.
Your business name is already taken. Another business with a similar name may have already taken your business name.

In most cases, when another business is using your name on social media, it’s because they have a similar business name. However, if you find a business who is impersonating your business, you may be able to talk with the service provider to reclaim your business name.

If you can’t get your ideal account name across all tools, but you can get a variation of your business name across all tools, you have an important branding decision to make.

Mixed names. You can use your ideal account name on some sites and a variation on other sites. This makes it easy for people to find you on most sites.
Consistent names. You can use a variation account name on all sites. This gives you consistency, but make sure that your variation will make sense to people looking for your business online.

Social Media Account Name Strategy

Your social media account names are important. But you may have to compromise because your ideal account name is already in use.

Here’s a strategy you can use to decide on your social media account names.

Make a list of the social media tools that you may want to use for your business. Obviously, you can’t use every social media site, so select a handful of services that are a great fit for your business, industry and customers. Do include the big three (Facebook, Twitter, and YouTube).
Make a list of your ideal account name and several variations. What will you use if your ideal name isn’t available? Think through your options, and rank your variations in the order you prefer them.
Check the availability of your possible account names on each tool. You can manually check a handful of sites, or use one of these account name checking tools to instantly check across many sites.
Decide on your account name strategy. Will you use mixed names, or use a consistent name even if it isn’t your ideal account name? It’s a personal decision you must make for your business.
Set up your accounts on your target social media tools. For most businesses, there is no need to set up an account across 10 or more social media tools. If you think you might want to use a tool in the future, go ahead and set up your account now so you can claim your account name. You can always delete your account later if you change your mind.

Your turn: Does your business use the same account name across multiple social media sites? Did you have a problem getting your ideal account name on a social media site? Share your experience.

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Use Social Media To Grow Your Business [Webinar]

Charlene Kingston — Mon, 21 Jun 2010 14:00:32 +0000

Whether your business already uses social media, or you are just in the planning stages, this webinar gives you an overview of how to build a social media plan. You will learn the five basic components of a social media program and how they work together to address your business challenges. You can use this process to build your social media presence and maintain it as you gain experience with social media.

Before You Start: You are responsible for social media for your small business, non-profit, or government agency. You are looking for an overview of how to build and maintain a social media program.
Learning Level: 1 | Social Media Basics
Article Last Updated: Sunday, December 4, 2011

How To Use Social Media To Grow Your Business

5 Easy Steps To Build And Maintain Your Social Media Program

Are you ready to start a social media program for your business? Or have you started using social media but you are not satisfied with the results? Social media provides tools that can transform your small business.

In this 42 minute webinar, you will learn:

How to harness the power of social media to achieve your business goals
The building blocks of a successful social media program for any size business
How social media is different from traditional marketing
Guidelines for choosing the best social media sites for your business
Tips for building your online community with existing and potential customers
The topics of conversation that make you invaluable to your community
Where to find hidden conversations about your business online
Why you need a reputation management plan and what goes into it
How to measure you social media success in meaningful ways

In addition, you get a 12-page workbook that helps you get the most from the webinar. It contains:

The major webinar points
Diagram of the 5-step process to build and maintain your social media program
List of over 50 social media tools broken out by category
List of over 30 social media monitoring tools (mostly free)
Checklist of over 30 things you can do today to put what you learned into action

Here’s a short video trailer for the webinar that explains the highlights of what you will learn.

For easier viewing, click Fullscreen. Press ESC or click Close to end full screen viewing.

Social media isn’t rocket science. With a little background information and a few helpful resources along the way, you can design and run a successful social media program that helps you grow your business. Why don’t you get started today creating the foundation for future social media success?

Purchase The Webinar: 5 Easy Steps To Build And Maintain Your Social Media Program

Buy without risk! We offer a full refund for anyone not satisfied with their purchase in the first 30 days.

This webinar sells for $77.

Your turn: Do you have questions about this webinar? Or, have you purchased this webinar and you want to share your feedback here? We welcome your questions and feedback.

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Talk About Your Business (Part 2)

Charlene Kingston — Thu, 10 Jun 2010 11:56:50 +0000

Social media is about conversation. You must speak out to promote your business. But many small business people feel awkward talking about their business to the world. This two-part series helps you find your voice to speak about your business. In part 1, you learn the causes for your awkwardness. In this article, you learn how to find the most powerful things you can say about your business.

Before You Start: You have a business you want to promote through social media.
Learning level: 1 | Social Media Basics
Article Last Updated: Sunday, December 4, 2011

Self-Promotional Strategic Thinking

Here’s a strategy to help you break down your products and services to talk about them from your customer’s perspective.

Make a list of the things you deliver. When you make a client delivery, what do they have to show for it? Is it a tangible product (a meal, a piece of clothing, a resume, a website, etc.), or is it an intangible product (a change in the way the client thinks or acts, peace of mind, etc.)? Or is it a combination of both types? Do this for every product and service you offer.
Review your delivery item list. Is your delivery list the size of Carrie Bradshaw’s shoe inventory, or do you specialize in just a few things? Neither one is right or wrong, it’s just one aspect of your business. It’s something you should know and understand about your business.
Clump your delivery items into solution sets. This is especially important if you have a lot of delivery items. Are they logical groups that you deliver together? The key here is not to group them by their characteristics but to cluster them they way a client might order them as a group. For example, rather than group together french fries and onion rings (as side options), group together a burger, fries and a drink (the way people order them). If you are graphic designer, you might group together a logo, business cards, and letterhead combination as an identity kit solution set.
Write a list of reasons why a client might ask you for each solution set. Put yourself in the client’s shoes, and figure out what situation drives the client to need your solution set. If your customers are consumers, why do they want or need your products and services? If you customers are other businesses, what business challenges do they face that you can solve? Really be creative here because this is where you start to connect to your potential clients.
Turn the list of reasons into a list of client problems that you can solve. Again, put yourself in your potential client’s shoes. Imagine a potential client sitting at her desk (on on her couch) with problems swirling in her head. Talk about her problem the way way she would talk about it.
Summarize what you do from the list of client problems that you solve. At the core, every small business or freelancer is a problem solver. That’s right. If you customer didn’t have a problem, they wouldn’t need your products and services. They might hang out with you over coffee, they might tweet and email and Facebook you, but that’s not the same as doing business with you. Your clients have a problem that causes them pain, and they are paying you to make it go away.
Publicize what you do to the world. Update your website, all of your social media sites, and your business cards with your updated business services description. Create your new elevator pitch. And prepare for the avalanche of new clients.

What are you waiting for? There are new customers who need your products and services today!

Your turn: What tips can you share about self-promotion? How did you learn to talk effectively about your business? Share your insights here.

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Write Great Social Media Goals

Charlene Kingston — Tue, 08 Jun 2010 09:38:06 +0000

Do you have well defined goals for your social media use? You can use any social media tools without goals, but without goals, you can’t be sure you are spending your time productively. Here’s information about how to define goals and objectives that you can use to drive your social media efforts and improve your business.

Before You Start: You are using social media for your business. Or, you are ready to start using social media for your business.
Learning level: 1 | Social Media Basics
Article Last Updated: Sunday, December 4, 2011

Business Goals For Social Media

Before you invest one more hour of your time into using social media, take a few minutes to get clear about your social media goals. Your goals are the reasons why you use social media and every activity should support your goals. Your goals should be specific, measurable, and relevant to your business performance.

An example goal: Have a large online community.

This isn’t a great goal because just having a large number of followers doesn’t guarantee that they are customers or potential customers for your business. Instead, create goals more like these:

Engage my existing and potential customers online to get their feedback and experiences with my business.
Share timely information about my products/services with my online community to encourage them to continue using my products/services.
Find potential customers for my business.

These are much better goals because they are relevant to your business performance. And yet, even these goals can be improved. These goals are not specific and measurable. There’s no real way to measure how successfully you have met these goals.

Defining Business Objectives

When you have a solid business goal, you need to break it out into specific and measurable objectives. Many businesses may have similar goals, but the way you break them down reflects your unique business challenges and situation. To define an objective that is specific and measurable, you add:

Strategy. What action will you take to meet these objectives?
Relevant numbers. Any numbers that let you measure quantity and quality.
Dates. Your time frame for completing your strategy.

Your objectives are important. They drive your actions on social media. They also give you a way to measure you success with social media.

Often, you will have a different set of objectives for each slice of your online community. For example, you may have different objectives for existing customers and potential customers. Sometimes, you will have different objectives for each social media tool, and other times, you can use the same objectives for several tools.

Your business goals and objectives come from your business and how you measure your business success. They help you to customize your social media experience to meet your specific business challenges. Invest a little time to make sure your business gets the most benefit from your social media investment.

Your turn: What did you learn when you defined your business goals and objectives for social media? How did it change your online behavior? Share your experience with the community.

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Naked Pizza: The Power of Twitter

Charlene Kingston — Thu, 18 Mar 2010 11:00:41 +0000

Naked Pizza was one of the first businesses to understand how to use Twitter to engage their local customer base. Their business is booming, and they continue to demonstrate smart ways to use Twitter.

Before You Start: You have a business Twitter account. Your business relies on local customers.
Learning level: 3 | Building Skills
Article Last Updated: Sunday, December 4, 2011

Naked Pizza On Twitter

In spring 2009, a small pizza joint in New Orleans has made a splash in the technology news. Naked Pizza (@NakedPizza) identifies itself as an all natural pizza with no preservatives or additives, which makes it a healthier pizza. The moniker “naked’ describes it and catches your attention. But the unusual name is not the reason why everyone started talking about Naked Pizza. What really sets Naked Pizza apart is the way they use Twitter to impact their business.

Naked Pizza was one of the early businesses to figure out how to use Twitter to grow their business. Naked Pizza focused on finding Twitter users within three miles of their restaurant, and use Twitter to engage their customers and neighbors. In a scan of their Twitter timeline, you find them joking with customers, and including pictures of customers in the shop. They mention their specials, but it’s a small part of the conversation. Discounts are not their primary message.

In the last year, Naked Pizza began franchising their healthy pizza concept and local business model. Naked Pizza is starting to show up in cities around the US thanks to investors who recognize the business savvy of the founders.

Borrow These Ideas

Naked Pizza does offer an outstanding example of a small local business that figured out a smart use for Twitter. If you run a small business, check out what they did and borrow some of their brilliance for your own Twitter strategy.

One key element of the Naked Pizza success is finding local Twitter users. If finding local Twitter users would help your business, there are several tools that help you find them.

Another really smart strategy is the way they engage their customers in conversation. Look at the photos of customers picking up pizzas, tweets about the local New Orleans community and rebirth, and the strong sense of personality you get from reading just a single page of tweets. All of this with a slice of (healthy) pizza. What’s not to love?

Your turn: What do you see as a key ingredient of Naked Pizza’s success? Do you know other businesses who have turned Twitter into a community building engine for their business? Share your observations here.

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Conference and Trade Show Tweeting

Charlene Kingston — Thu, 18 Feb 2010 13:00:24 +0000

You may have noticed that some of the people you follow use Twitter while attending various conferences and trade shows to share tidbits they pick up in sessions. The next time you attend a conference or trade show, why not use Twitter to share what you are learning with your community?

Before You Start: You have a business Twitter account. You are attending a workshop or conference where you can tweet about the conference.
Learning Level: 4 | Creating Solutions
Article Last Updated: Wednesday, August 17, 2011

Conference Twitter Strategy

Here are some ideas you can use to build your own conference tweeting strategy.

Don’t let your Twitter use interfere with your learning. While you tweet, the speaker moves on with the presentation. Make sure you don’t miss important points while tweeting previous points.
Use the conference hashtag in every tweet. The hashtag uniquely identifies the conference and starts with the hash (#) or pound sign. This allows anyone to search the Twitter timeline to find tweets made about the conference, no matter who sent the tweet.
Take a mobile device. It would be much easier to use a cell phone or other mobile device (like an iPod Touch or iPad) than using your laptop to tweet during a session. A mobile device battery is likely to last longer than your laptop, as well.
Get a Twitter client. If you have a smart phone, get a recommendation for a good Twitter client for your phone. Google for a list of your options, or check the Twitter Fan Wiki. Get the application installed and set up before you leave for the conference, and give yourself time to practice before arriving.
Use your cell phone to send text messages to Twitter. If you don’t have a smart phone, check out using Twitter with text messages. It only takes a few minutes to set up your phone with your Twitter account. Make sure that your cell phone plan will allow you to send and receive these text messages without any additional costs.
Use your cell phone with the mobile Twitter website. If you have a web-enabled cell phone, you can access the mobile version of Twitter (m.Twitter.com) from your cell phone. It’s quite different from using Twitter.com, but is a good alternative to text messages.
Practice with your device before you travel. Before you leave, spend a few minutes using your preferred device to access Twitter. In fact, you might want to take you equipment to a local coffee shop or other location with free wifi. Spend enough time to work out the kinks so you are ready to adjust to the conference setup.

Many conference speakers today know that their audience will be using Twitter and they organize their presentation to support tweets during their presentation.

Your turn: Have you used Twitter during a conference or trade show? Have you followed tweets from a conference that you were unable to attend? Share you opinions and feedback here.

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@ThatKevinSmith Takes on Southwest Airlines

Charlene Kingston — Tue, 16 Feb 2010 14:08:16 +0000

Southwest Airlines learned a hard lesson in the public eye when it removed movie director Kevin Smith from a flight for taking up too much space (February 2010). It turned into a social media disaster. Here’s what your business can learn from this situation so you are prepared for any negative situation that strikes.

Before You Start: You use social media for business. Or you are considering using social media for business.
Learning level: 1 | Social Media Basics
Article Last Updated: Wednesday, August 17, 2011

Disaster In The Skies

Unless you were in a media blackout the last few days (February 2010), you’ve heard the basics about movie director Kevin Smith’s reaction to being removed from a Southwest Airlines flight for taking up too much space.

The man has 1.6 million Twitter followers. He speaks his mind, often involving profanity. He’s not the kind of guy you want to have talking trash about your company. And he did, on Twitter and on a podcast and his blog.

I don’t want to get into the facts of the situation. I don’t want to debate whether Southwest has the right to remove passengers for safety reasons, or whether Kevin’s weight qualifies him for removal. The truth of the situation is that they did remove him. He was mad. And he complained on social media about this anger.

Kevin Smith has a huge circle of influence, so this situation grew quickly into a public relations situation for Southwest. The same thing can happen to your company on social media. An unhappy customer uses social media to vent their anger and frustration.

Are you prepared with a response strategy?

Prepare Your Reputation Management Response Now

Now is the time to start thinking about how you would handle this situation, while your head is clear and your blood isn’t boiling. You want your first response to defuse the situation, not throw gasoline on the fire. In my opinion, that’s what Southwest Airlines did wrong. Their first response on both Twitter and their blog only made things worse.

What are some possible customer complaint scenarios for your business? Write up a list of them. And then think through a strategy for resolving them quickly. Make sure your strategy includes listening and a sincere effort to resolve the problem. You may not feel you are wrong. But when a customer is yelling, it’s not the right time to defend your position, your policy, or your actions. My dad taught me to never debate an angry man. He was right.

Not only should you have a strategy for responding to angry customers on social media, but you should have a written response ready to go. You can’t anticipate every scenario, but having a block of text that you can customize for each situation will help you to stay focused on the solution and not the problem.

The time you invest today to prepare for these tough situations can make a huge difference in how they play out when they really do happen.

Your turn: Have you seen a business impacted by a poor response to negative attention? Have you seen a customer service failure that received a lot of attention? Share your insights here.

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Announcing Your Social Media Presence

Charlene Kingston — Mon, 15 Feb 2010 13:00:11 +0000

Now that your business is using social media, it’s important that you share your online presence with your customers and potential customers. Here are ways you can do that, both online and offline, to make sure that the people who want to find your business on social media know where to look.

Before You Start: You have a business account on one or more social media sites.
Learning level: 3 | Building Skills
Article Last Updated: Wednesday, August 17, 2011

Your Business Social Media Passport

Now that your business is using social media, you need a strategy to share your social media accounts with the people who want to find your business online. It’s easy to create a social media passport, a list of your online accounts, and share this information with your customers.

Before you get started, you need to prepare you social media passport information.

You need an icon for each social media site. You can find free icon sets online, or you can ask your graphic designer to create a set that matches your visual branding.
Create a list of the exact web address (URL) for each account. Make sure you have the address of your page and not just the front door of the social media site.

Here are some suggestions for sharing your social media passport both online and offline.

Email. Update your email signature to include your social media passport with links to your accounts. Use a tiny icon here to save space, and include a link to your page on the social media site.
Business cards. Social media accounts are generally long and don’t fit well on business cards. You can easily add your Twitter handle. For the other sites, simply include the site icon. Your customers who use those sites will recognize the icons. You might consider placing this information to the back of your business card.
Marketing materials. Update your print marketing materials with the icons for your social media sites. You can also add a sentence like “Find us on…” with a list of your social media accounts.
Website. Work with your website designer to find a great location on your website to include your social media passport. Ideally, this information should be on every page and should be near the top so it’s easily found by site visitors. Use the social media icons, and provide a link to your exact account page for each icon.
Blog. Most blogs have a two-column (or more) layout. Add your social media passport to the sidebar on every page, and position it near the top. Use the social media icons, and provide a link to your exact account page for each icon.
Menus. Add your social media account icons to your menu. This is especially powerful when you add it to the printed menu that you hand to customers and your carryout or catering menu.
Receipts. Add your social media account names or icons to any type of receipt you hand to your customers when possible. This includes any forms that you give to customers when they drop off items, like a dry cleaning claim form.
Signage. Put a sign on your front door that lists your social media sites with their icons. Place a sign near your cash register for additional reinforcement. Consider adding social media information to a sign outside your business.
Google Maps Place Page. Use the flexibility of your Place Page to add your social media passport to your Google Maps listing.

Your turn: How are you promoting your social media passport to your current and potential customers? Share you insights and tips here.

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