Should You Say The Same Thing On Different Tools?
Cross-posting the same message on several social media tools might seem like a good idea. But is it really a smart strategy?
This article appears in: Articles • Communication • Level 3
Multiple Twitter Personalities (Part 1)
Are you struggling to find your business voice on Twitter? Maybe it’s because you need more than one Twitter account. (Part 1 of 2)
This article appears in: Articles • Communication • Level 3 • Twitter
Choose Your Social Media Account Names
What account name should your business use across across all of the social media sites that you use? Here’s a strategy for finding out what is available and securing the best available names for your business.
This article appears in: Articles • Branding • Level 2 • Your Social Media Program
Use Social Media To Grow Your Business [Webinar]
Are you ready to create a social media plan for your business? In this webinar, you learn a five-step process to build and maintain the social media efforts for your business.
This article appears in: Articles • Level 1 • Products • Your Social Media Program
Talk About Your Business (Part 2)
As a small business person, you do it all, even promoting your business. Here’s the second of two articles to help you learn how to talk about your business on social media.
This article appears in: Articles • Blogging • Branding • Communication • Level 1
Write Great Social Media Goals
Are you getting the most benefit from your social media time investment? The best way to measure your results is by setting business goals and objectives. Here’s how to get started.
This article appears in: Articles • Business Goal • Level 1
Naked Pizza: The Power of Twitter
Naked Pizza was one of the first businesses to understand how to use Twitter to engage their local customer base. Their business is booming, and they continue to demonstrate smart ways to use Twitter.
This article appears in: Articles • Level 3 • Proximity Marketing • Smart Examples • Twitter
Conference and Trade Show Tweeting
Are you considering using Twitter while attending a conference or trade show? Here are some tips to help you get the most from your Twitter use during the conference.
@ThatKevinSmith Takes on Southwest Airlines
The real life example of Southwest Airlines response to an angry customer, movie director Kevin Smith, who complained loudly on social media. Learn a lesson from their failure and be prepared with a response strategy before the complains start.
This article appears in: Articles • Level 1 • Reputation Management • Twitter
Announcing Your Social Media Presence
Now that your business is using social media, it’s important to share your online presence so the people who want to find your business know where to look.
This article appears in: Articles • Blogging • Community Management • Level 3











