Social Media Conversation Basics
Talking with people on social media is different from talking face-to-face and talking on the phone. Here’s some advice for how to master social media conversations.
This article appears in: Articles • Communication • Level 3
It’s Not About You–It’s About Your Customers
Do your customers love your business? Maybe what they love (or don’t love) is the customer experience of your business.
This article appears in: Articles • Level 4 • Running A Business
A Twitter Band-Aid Can’t Save Your Business
Do you think adding social media will fix your current business challenges? For most businesses, it simply puts an unflattering spotlight on your operational challenges. Learn why you should fix your business before adding social media.
This article appears in: Articles • Level 1 • Running A Business
Is Your Business Ready For Social Media?
Do you know which business characteristics help or hurt your social media efforts? Here’s a list of factors that can drive your business social media success.
This article appears in: Articles • Level 1 • Your Social Media Program
What Should I Monitor On Social Media?
Do you know what to monitor on social media to give your business a real advantage? Here’s how to expand your reputation management strategy to grow and protect your business.
This article appears in: Articles • Level 3 • Reputation Management
How To Respond To A Bad Review
Your business received a less-than-sparkling review on a local review site. What you do next is really important. Here are suggestions for how to handle a negative review.
This article appears in: Articles • Level 3 • Reputation Management • Yelp
The Value Of Negative Reviews
Everyone loves to get positive reviews. But did you realize a negative review can be a gift? Here’s how to use a negative review to improve and expand your business.
This article appears in: Articles • Level 3 • Reputation Management • Yelp
Hooray For New Consumer Tools!
My experience with mobile applications on my iPhone point out how B2C companies can tap into the mobile market with application that really improve the customer’s experience of your brand.
This article appears in: Articles • Business Technology • Mobile
Hello there!
I'm Charlene Kingston.
I teach small business people how to build a thriving online business presence.
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