Social Media DIY Workshop » Blogging

5 Things You Can Learn From Your Blog Comments

Charlene Kingston — Fri, 02 Dec 2011 20:21:31 +0000

You write your blog posts to help your audience solve the practical challenges they face. But did you realize that you can learn from your blog comments ways to make your blog and business more effective?

Before You Start: You have a business blog with comments.
Learning level: 4 | Creating Solutions
Article Last Updated: Tuesday, April 3, 2012

Blog Comment Insights

When you first start a business blog, you write your heart out, click publish, and wait for the comments to roll in. Sometimes, you have a long wait. But after time, your blog begins to pick up readers, then regular readers, and soon your posts are getting comments.

Now the fun begins.

Here are 5 things you can learn from your blog post comments.

#1 Hot Button Topics

Occasionally, you will write a blog post that seems to have a life of its own. It gets tweeted, shared on Facebook, and you are drowning in comments. That’s all good stuff.

It means that your post hit a hot button topic with your readers, and they felt compelled to share your post with their friends, and give you their opinion on it. It doesn’t matter if they showered you with praise, or told you that you might be the anti-Christ. What matters is that you found a topic that people really care about.

This is a topic that you should explore in more depth. But be careful as you start planning future posts. If you got a lot of negative feedback, make sure that your next post has rock-solid logic, and that you express your opinion in a respectful manner. It’s not about stirring the pot. It’s about giving people new ideas and new perspectives to consider.

#2 Dead Topics

While you are building your audience, don’t blacklist a topic because a post didn’t get any comments. But when you look at your blog as a whole, the posts with fewer comments may be telling you that these topics missed the target.

This is an opportunity to revisit the topic with a new post with a fresh take on the subject. This time, add something new to the mix, a story about your experience, more opinion, and a catchy title. If the new article doesn’t resonate with your audience, put that topic on slow rotation and write about it infrequently. Or don’t write about it for a while.

#3 Burning Questions

I love when people ask questions in blog post comments. There is no better way to find out what is on the hearts and minds of your readers. When someone asks a question, they show you how they see that topic. Armed with this information, you can see new ways to write about this topic, and new background information your audience wants to hear from you.

Answer their questions in the comments, but use their questions to write more engaging blog posts in the future, also.

#4 Timing

One common question with no easy answer is: what time of day and day of the week should I post? You can ask the same question for your blog, Twitter, Facebook, and other publishing platforms. You can get a clue about when people are reading your posts by seeing the time of their comments.

Combine the comment time with their time zone to get a sort of profile of when people are reading your posts. You can try shifting your publication date and time to right before your most popular reading time to see if you get increased (or decreased) readings.

#5 Reader Identity

I use the email addresses of my blog comments to figure out who is reading my posts. Did they use a business email address or a personal address? Can I tell from the top level domain identifier (.com, .co, .au, etc.) where in the world the commenter is located? Do I have a lot of commenters from the same country or region of the world?

Ask yourself if the information you provide is truly international. Is there a regional variation or twist that might interest your readers? Can you start to include examples in your posts from other parts of the world?

Your turn: What have you learned from reviewing your blog post comments? Share your experience and insights here.

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Put Your Best Foot Forward With Technology

Charlene Kingston — Tue, 07 Jun 2011 11:00:52 +0000

Social media pushes many people to improve their technology skills. If you are uncomfortable with technology, or if you know that you have not kept up with technology, this video encourages you to take small steps to improve your technology skills. While this talk was given to job seekers, the same information applies to small business people in general.

Before You Start: You have a business Twitter account.
Learning level: 1 | Social Media Basics
Article Last Updated: Friday, December 2, 2011

Getting Technological

I am not a geek or a gadget person. Anyone who knows me can attest to that.

But I do believe that technology has its place.

We all get into habits which can become ruts. We stay in place while technology moves on, and we don’t even realize that it’s obvious to others that we have not kept up.

That’s why I created this presentation: Put Your Best Foot Forward With Technology.

What You Will Learn

This presentation goes through 10 things for you to review about how you use technology, and makes suggestions for how to change things so you are making a great impression through technology.

I made this presentation at LaidOffCamp Phoenix in April 2011. Even if you are not looking for a job, there is something here for you. Are you in a technology rut that is holding you back? Are you putting your best foot forward with technology? And perhaps more important, is your business using technology in a way that makes you look professional and current?

Check out this video of my latest talk, and my slides for the presentation. I recommend you play the video while watching the slides in the bottom window.

Put Your Best Foot Forward With Technology

View more presentations from Charlene Kingston

Your turn: Are you in a technology rut? Have you recently pushed yourself to try something new? Share your experience here.

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Local Customer Checklist

Charlene Kingston — Fri, 22 Apr 2011 05:47:10 +0000

Many businesses rely on customers who live or work in their neighborhood. You can use the power of the internet to find potential customers in your geography using these helpful tips.

Before You Start: You use social media for your business. Your business needs local customers.
Learning level: 4 | Creating Solutions
Article Last Updated: Sunday, December 4, 2011

Finding New Local Customers on Social Media

The internet allows businesses to connect with potential customers around the world. It bursts the boundaries of neighborhoods, cities, states, and countries. But what if your business relies on local customers? Can the same internet help you find the people who live and work in your business neighborhood?

The answer is YES! And many of the tools that let you focus on people near your location are social media tools. Here’s the run down of things you can do to make your business more visible online to your neighbors.

Get listed on map services. Does your business show up on the mapping services (Google Maps, Mapquest, and Yahoo! Maps)? You can add your own business. And if your business does appear, does your listing have all of the information that makes it easy for people to become a customer? You can customize your listing!
Add your business to the check-in services. Are customers already checking in at your business on Foursquare, Gowalla, or Facebook Places? Did you know that you can add your business, update your listing, and even offer promotions to customers when they check in with their mobile phone.
Use Twitter to find local people. Did you know that Twitter and many of the Twitter tools allow you to locate people who tweet in a specific location? Spend a little time each week looking for people who tweet near your business and add them to your Twitter community.
Add location to your tweets. Twitter allows you to add a location to your tweets, so why not add your city, neighborhood, or even cross streets to your tweets?
Advertise a public business events online. Is your business holding an event that is open to the public? Why not create a Facebook event to spread the word? You can also advertise it as a tweetup on Twitter. Don’t forget about the local event listing sites like Meetup to help spread the word online.
Fill out your business profile on local review sites. Many people check the local review sites like Yelp and Citysearch when they need services. Make sure your business is listed and your profile gives potential customers enough information to find you.
Add geography information to your blog posts. If your business has a blog, do you talk about your location and neighborhood? Talking about your location is a great way to increase your search engine results ranking for people looking in your community.
Encourage your customers to make referrals. The most effective marketing for your business is a word of mouth recommendation from one friend to another. Why not use your social networks to offer an incentive for existing customers to refer their friends?

Before you pay for local customer services, make sure that you are doing everything you can for free to promote your business online.

Your turn: How do you find new local customers for your business? Share you success stories here.

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Add A Guest Blogger

Charlene Kingston — Fri, 04 Feb 2011 03:35:10 +0000

A guest blogger is a great way to keep your blog fresh and expand your blog’s readership. With a little planning and preparation, you can choose a great guest blogger and have a mutually beneficial experience.

Before You Start: You have a business blog and you want to incorporate a guest blogger.
Learning level: 4 | Creating Solutions
Article Last Updated: Sunday, December 4, 2011

Guest Blogger Benefits

Let’s face it. It’s a hard job maintaining a blog by yourself. It’s easy to get into a rut with your topics and to feel a little burnt out from the pressure of constant writing. Using a guest blogger is a great way to overcome some of the challenges of maintaining your blog, and provides several benefits.

Lighten your load. With a guest blogger, you offload some of your writing temporarily to someone else. Sometimes, a little break is all you need to return to your blog invigorated.
New perspective. A guest blogger brings a different point of view that brings a new perspective to your blog topics.
New topics. A guest blogger may suggestion fresh topics for your existing categories, adding variety to your blog content.
New opinions. A guest blogger may not agree with all of your opinions. Adding a different opinion gives your blog greater depth.
New readers. Your guest blogger will promote her writing on your blog. This means that new people learn about your blog because of your guest blogger.

Find A Guest Blogger

It’s important that you select a well-qualified person as your guest blogger. Here are some critical characteristics to look for in a guest blogger.

Expertise. Your guest blogger must have experience and knowledge about the blog post topic. Usually, this means finding someone with experience in your field or a related field. However, you should also consider newcomers who are on their way up.
Opinions. A blog post is more interesting to read when the blogger has their own opinion about things. Look for someone who doesn’t follow the thought leaders in your industry, or who isn’t afraid to disagree with the experts.
Writing skills. A guest blogger has to convey their ideas in writing. You need someone with good basic writing skills. Don’t be afraid to invite a new writer. You can always providing editing services for someone who creates great content but hasn’t mastered blog writing.

Prepare For A Guest Blogger

It’s critical that you explain the ground rules for your blog when you invite someone to become a guest blogger. You must set the expectations up front to avoid potential misunderstanding and conflict later. Take an hour to think about and write up guest blogger guidelines. The most important information can fit into one page, and should include:

Topic. Who chooses the topic? Are you making an assignment, or can the guest blogger choose any topic that fits within your categories?
Drafts. Do you expect to review an outline of the content or a draft copy of the blog posts?
Language. How many words do you expect from the guest blogger? What types of language requirements do you have (tone, grammar, etc.) for the post? Can the blog post be written in first person?
Approval. What happens if you don’t like the post? Will you give feedback and allow the guest blogger to make changes? Or will you make the changes?

Your turn: Have you used a guest blogger? Or have you been a guest blogger? Share you insights and experience with the community.

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Find Social Media Topics For Your Business

Charlene Kingston — Mon, 06 Dec 2010 10:00:38 +0000

Many business people get writer’s block when they start thinking about talking on social media. But with a little exploration, you can find a wealth of topics you already know that your online community would love to hear.

Before You Start: You currently use social media, or you are planning to start using social media.
Learning level: 1 | Social Media Basics
Article Last Updated: Sunday, December 4, 2011

Social Media Conversation

Social media is all about building relationships through conversation. So what is your business going to talk about on social media? It’s worth investing a little time to create a list of conversation topics. Here are some ideas to get you started creating your social media conversation topics list.

Customer Education. Every business spends a little time educating new customers. Why not include this information in your social media conversation and start educating your potential customers, too?
Practical Advice. You know things about your business and industry that other people don’t know. Many of these things can help people make better choices, be prepared for potential problems, and resolve problems that happen.
Industry Trends and News. What can you tell your online community about changes they can expect from your industry? Give them information they can share with their friends before it becomes public knowledge.
Answer Questions. What common questions do your customers ask? Check with your customer service staff (if possible), your sales staff, and even your receptionist to find out the most common questions people have about your business or industry.
Money Saving Tips. Everyone loves to save money, so share with your online community how they can save money with your products and services. Don’t forget to mention your sales, promotions, and discounts!
Share Hidden Treasures. You don’t have to just talk about your business and industry. Share the websites and community resources that you use. If you find them helpful, chances are your online community will also find them useful.
Promote Other Businesses. Here is your chance to promote businesses that you feel provide great products and services. They might be located in your neighborhood, in a related industry, or even supply your business with essential products and services.
Promote Your Customers. This is about sharing the accomplishments of your customers with your online community, not about name dropping. Always get permission from any customer before you talk about them online.
Share Your Backstory. Most of you efforts go into providing products and services for your customers. But what would a customer learn by being a fly on the wall in your business? Did you celebrate an employee anniversary? Get new office equipment? Bring in lunch to celebrate a business goal you reached?

You can find many topics that will interest your online community by looking a little deeper into what you already know. People want to hear things that make their lives better. Find these topics and you will develop a growing and loyal online community.

Your turn: What have you learned about finding topics of conversation for social media? Which topics has your online community embraced that surprised you? Share your experience here.

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Use Social Media To Grow Your Business [Webinar]

Charlene Kingston — Mon, 21 Jun 2010 14:00:32 +0000

Whether your business already uses social media, or you are just in the planning stages, this webinar gives you an overview of how to build a social media plan. You will learn the five basic components of a social media program and how they work together to address your business challenges. You can use this process to build your social media presence and maintain it as you gain experience with social media.

Before You Start: You are responsible for social media for your small business, non-profit, or government agency. You are looking for an overview of how to build and maintain a social media program.
Learning Level: 1 | Social Media Basics
Article Last Updated: Sunday, December 4, 2011

How To Use Social Media To Grow Your Business

5 Easy Steps To Build And Maintain Your Social Media Program

Are you ready to start a social media program for your business? Or have you started using social media but you are not satisfied with the results? Social media provides tools that can transform your small business.

In this 42 minute webinar, you will learn:

How to harness the power of social media to achieve your business goals
The building blocks of a successful social media program for any size business
How social media is different from traditional marketing
Guidelines for choosing the best social media sites for your business
Tips for building your online community with existing and potential customers
The topics of conversation that make you invaluable to your community
Where to find hidden conversations about your business online
Why you need a reputation management plan and what goes into it
How to measure you social media success in meaningful ways

In addition, you get a 12-page workbook that helps you get the most from the webinar. It contains:

The major webinar points
Diagram of the 5-step process to build and maintain your social media program
List of over 50 social media tools broken out by category
List of over 30 social media monitoring tools (mostly free)
Checklist of over 30 things you can do today to put what you learned into action

Here’s a short video trailer for the webinar that explains the highlights of what you will learn.

For easier viewing, click Fullscreen. Press ESC or click Close to end full screen viewing.

Social media isn’t rocket science. With a little background information and a few helpful resources along the way, you can design and run a successful social media program that helps you grow your business. Why don’t you get started today creating the foundation for future social media success?

Purchase The Webinar: 5 Easy Steps To Build And Maintain Your Social Media Program

Buy without risk! We offer a full refund for anyone not satisfied with their purchase in the first 30 days.

This webinar sells for $77.

Your turn: Do you have questions about this webinar? Or, have you purchased this webinar and you want to share your feedback here? We welcome your questions and feedback.

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Cherry Street Rocks Facebook

Charlene Kingston — Tue, 15 Jun 2010 13:00:55 +0000

Cherry Street Coffee House in Seattle, Washington, does a great job on social media. They do an especially smart job translating their customer experience to Facebook.

Before You Start: You have a Facebook business account and want to engage your customers more.
Learning level: 4 | Creating Solutions
Article Last Updated: Sunday, December 4, 2011

Cherry Street Coffee House Does Social Media

Cherry Street Coffee House is a local chain in the Seattle metropolitan area that provides coffee, lunch, and pastry items. Each location is full of bright artwork, friendly conversation, and the smells of food and coffee. Started in 1997, the business has grown to five locations, and earns great reviews and numerous local awards.

Cherry Street Coffee House has a diverse social media presence that includes a blog, Facebook, Twitter, Flickr, and YouTube, and embraces Yelp and Urbanspoon. They advertise their social media passport prominently on their website and blog.

Social media allows you to open the doors of your business so people can experience your business online. It lets you move your customer conversations online, but it also lets you show people what your business cares about. At Cherry Street Coffee House, they care about the customer experience, and it shows up in their social media efforts.

Cherry Street Coffee House On Facebook

A quick look at the Cherry Street Coffee House official Facebook page shows that they use Facebook as a central location to pull together all of their social media presence. They have tabs for video, photographs, their YouTube presence, and their Twitter presence. The YouTube and Twitter tabs come from applications they purchased, and showcase the most recent videos and tweets. Pulling all of this content together in one place helps to strengthen their social media presence.

In going through their wall, you see that they allow their community to post items, and they don’t segregate community content from business content. The wall is mostly business content, but if you look through the history, you see items from customers posted as well. This encourages a sense of community.

Borrow These Ideas

Cherry Street Coffee House offers many smart ideas on their Facebook presence that you can borrow and adapt for your business.

Develop and share content that showcases your products and services. They post a wide range of content including photographs and videos. They cross post the content on Facebook and either Flickr or YouTube for maximum community reach.
Simplify your online presence. They have five locations, but rather than have five separate pages, they combine them for maximum impact with minimal effort.
Post frequently. They post on average 1-4 times each business day, and they post a variety of content.
Post timing is important. They frequently post before a meal time with a photograph of something freshly prepared.
Share other people’s good reviews of your business. They add mentions of their business in the local media with links to the media outlet and the associated article, video, or audio file. They make it easy for people to access this coverage.
Include your customers and employees. They mix in photographs of customers and employees. You can use a cell phone for candid photos, but it might be better if you have an inexpensive digital camera at the ready.
Have a sense of humor. They share things that make them laugh. It gives the impression that it’s a fun place to work and visit.
Cross post your blog entries. They share some blog posts, but not all of them. One interesting observation is that they blog about promotions but don’t post them on Facebook.
Be involved in the community. They promote local events and they participate in community service projects. If you allow someone to post a sign in your business, why not also share their event on Facebook?

Your turn: What is the smartest Facebook tip you learned from Cherry Street Coffee House? Share your observations here.

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Talk About Your Business (Part 2)

Charlene Kingston — Thu, 10 Jun 2010 11:56:50 +0000

Social media is about conversation. You must speak out to promote your business. But many small business people feel awkward talking about their business to the world. This two-part series helps you find your voice to speak about your business. In part 1, you learn the causes for your awkwardness. In this article, you learn how to find the most powerful things you can say about your business.

Before You Start: You have a business you want to promote through social media.
Learning level: 1 | Social Media Basics
Article Last Updated: Sunday, December 4, 2011

Self-Promotional Strategic Thinking

Here’s a strategy to help you break down your products and services to talk about them from your customer’s perspective.

Make a list of the things you deliver. When you make a client delivery, what do they have to show for it? Is it a tangible product (a meal, a piece of clothing, a resume, a website, etc.), or is it an intangible product (a change in the way the client thinks or acts, peace of mind, etc.)? Or is it a combination of both types? Do this for every product and service you offer.
Review your delivery item list. Is your delivery list the size of Carrie Bradshaw’s shoe inventory, or do you specialize in just a few things? Neither one is right or wrong, it’s just one aspect of your business. It’s something you should know and understand about your business.
Clump your delivery items into solution sets. This is especially important if you have a lot of delivery items. Are they logical groups that you deliver together? The key here is not to group them by their characteristics but to cluster them they way a client might order them as a group. For example, rather than group together french fries and onion rings (as side options), group together a burger, fries and a drink (the way people order them). If you are graphic designer, you might group together a logo, business cards, and letterhead combination as an identity kit solution set.
Write a list of reasons why a client might ask you for each solution set. Put yourself in the client’s shoes, and figure out what situation drives the client to need your solution set. If your customers are consumers, why do they want or need your products and services? If you customers are other businesses, what business challenges do they face that you can solve? Really be creative here because this is where you start to connect to your potential clients.
Turn the list of reasons into a list of client problems that you can solve. Again, put yourself in your potential client’s shoes. Imagine a potential client sitting at her desk (on on her couch) with problems swirling in her head. Talk about her problem the way way she would talk about it.
Summarize what you do from the list of client problems that you solve. At the core, every small business or freelancer is a problem solver. That’s right. If you customer didn’t have a problem, they wouldn’t need your products and services. They might hang out with you over coffee, they might tweet and email and Facebook you, but that’s not the same as doing business with you. Your clients have a problem that causes them pain, and they are paying you to make it go away.
Publicize what you do to the world. Update your website, all of your social media sites, and your business cards with your updated business services description. Create your new elevator pitch. And prepare for the avalanche of new clients.

What are you waiting for? There are new customers who need your products and services today!

Your turn: What tips can you share about self-promotion? How did you learn to talk effectively about your business? Share your insights here.

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Talk About Your Business (Part 1)

Charlene Kingston — Wed, 09 Jun 2010 13:00:36 +0000

Social media is about conversation. You must speak out to promote your business. But many small business people feel awkward talking about their business to the world. This two-part series helps you find your voice to speak about your business. In this article, you learn the causes for your awkwardness. In the second part, you learn how to find the most powerful things you can say about your business.

Before You Start: You have a business you want to promote through social media.
Learning level: 1 | Social Media Basics
Article Last Updated: Sunday, December 4, 2011

Self-Promotion Obstacles

There are a lot of reasons why promoting yourself and your business may not come naturally to you.

You are naturally shy so you don’t like to point out even the obvious things about your business.
You are unsure of yourself and so you don’t speak because aren’t sure what to say.
You are confused about what other people find valuable about your services and products.
You are reserved and you want your work to speak for you.
You are waiting for someone else to speak for you and recommend you to the world.

But the reasons don’t really matter. What matters is that you find a way from where you are today to where you want to be. And that means overcoming these obstacles.

Self-Promotion Mistakes

Take a little time to look for examples of businesses that promote themselves well. Look carefully at what they say and how they say it. When you find something brilliant, borrow it. But while you are looking, also take note of what doesn’t work in your opinion.

Here are the two things that many businesses get wrong when promoting their services and products.

Describe your business from the inside. Have you ever landed at a website and couldn’t figure out which of the website menu options contains the information you want? It isn’t your fault. The person who wrote the website copy wrote about the company from the company’s perspective. They didn’t think about you and what you were looking for when they designed the structure. You are not an insider. That’s why you couldn’t figure it out.
Describe what you do with a label. Lots of people give labels instead of describing what they do. What’s the first thing that crosses your mind when someone says they are an “expert” or a “visionary” or a “thought leader?” These labels are not helpful because no one can explain what an expert or visionary or thought leader actually does or how they provide practical help for your business. David Meerman Scott talks about meaningless language to avoid in his Gobbledygook Manifesto.

Now that you’ve looked at what can go wrong, in the next article we’ll cover how to break down what you do to create a positive way to talk about your business.

Your turn: What kind of self-promotion mistakes you do see small business people making? Can you add to the list of things not to do?

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WordPress Hosting Options

Charlene Kingston — Thu, 25 Mar 2010 13:00:04 +0000

Before you start your WordPress blog, you have many decisions to make about how and where your blog appears online. WordPress offers two blog hosting options, and you must choose the one that best suits your business and your technical skills.

Before You Start: You want to start a WordPress business blog.
Learning Level: 1 | Social Media Basics
Article Last Updated: Sunday, December 4, 2011

WordPress Overview

WordPress is one of the most popular blogging tools today with over 54 million bloggers choosing to publish their personal and business blogs with WordPress. But what exactly is WordPress, and how does it help you get your thoughts on the internet?

WordPress is personal publishing software. Sometimes, people refer to it as content-management software. The content is your writing. WordPress, like other blogging software, makes it easy for anyone to publish their words online. You don’t have to know anything technical. You don’t have to know how to build or maintain a website. WordPress takes care of everything technical for you. Your job as a blogger is to write good stuff. WordPress handles the technical parts.

Your Business Online Presence

Before you start using WordPress, there are some decisions you have to make. You are creating a blog website, after all, and you need to understand what WordPress can do and figure out which option makes the most sense for your situation.

Your blog is going to appear on the internet. It’s part of your business online presence. WordPress automates the day-to-day writing and publishing blog posts process. But you need to think about what your business online presence and how your blog fits into that presence.

Many businesses today actually have a separate website and blog, but they link the two together so visitors at the website can jump to the blog, or visitors to the blog can jump to the website, without realizing they are visiting two separate things online. You can do this, too. However, you may need the assistance of the technical people who create and maintain your website for this initial setup piece. It’s really easy to add a link from your website to your new WordPress blog, and from your blog to your website.

Hosting Options

Hosting refers to where you set up your blog. With WordPress, you have two choices, each with distinct differences and advantages.

WordPress Hosted Blog. WordPress allows you to set up a blog using their software for free and they will manage your online presence for free. In exchange, they limit your set up options and your web address options. These limitations make it easier for them to do the maintenance for your blog.
Self-Hosted Blog. WordPress allows you to download and use their software for free anywhere on the internet. With this option, you must perform some software updates, and you are responsible to keeping your blog up and running on the internet.

With the self-hosted option, most businesses use a hosting service to keep their blog (and their company website) up and running 24 hours a day. If you add a blog to your website hosting, you may have an additional charge from your hosting service, depending on your contract. Your hosting service is responsible for keeping your blog (and website) running 24 hours a day. However, you are responsible for the software upgrades and other maintenance to the WordPress software. In exchange, you can customize your blog to your heart’s content, and add in additional features available to the WordPress community.

With the WordPress hosted option, you can choose between a list of available design options for your blog, but you cannot customize your blog beyond these options. You have limited options for adding additional features to your blog. There are some additional features you can purchase. In exchange, you get your blog hosted for free and someone else takes care of the software updates.

You can start out using the WordPress hosted option and later switch to the self-hosted option without losing any of your blog content. So choose the option that best suits you starting out, and know that you can change your mind later if your needs change.

Your turn: Do you have a WordPress blog? Are you using the WordPress hosted or self-hosted option? Why did you make that choice? Share your experience and insights here.

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