Social Media DIY Workshop

Where Does Social Media Fit In My Business?

Charlene Kingston — Wed, 24 Apr 2013 21:38:41 +0000

Small business people struggle with all of the activities required to run their business. Social media can seem like just one more nice-to-do thing unless you understand how it works to support your business.

Before You Start: You have a business.
Learning level: 1 | Social Media Basics
Article Last Updated: Wednesday, April 24, 2013

I’m Too Busy For Social Media

Last week, I met with a small business owner who said she just didn’t have time for social media with all of the activites she needs to run her business.

Maybe you feel the same way.

It’s easy to think of social media as a nice-to-have addition to your business. But in truth, your business needs social media to stay healthy and grow. Here’s what I explained to her.

Essential Business Components

Most people start a business because they have a passion for something and they are good at it. That’s a great reason to start a business.

But if you want your business to survive and grow, you also need to master all three of these essential business components.

Deliver excellence. Your business must consistently deliver excellent products and services to your customers. Without a commitment to excellence, your business won’t last long.
Run the business. You must make sure that you have the support you need to deliver excellence to your customers. This includes things like paying the bills, invoicing customers, doing the bookkeeping, ordering supplies, keeping the utilities turned on, and hiring staff.
Get new work. In the midst of delivering excellence and running the business, you have to make sure you have new work lined up. This includes things like marketing, social media, talking with potential customers, and maintaining your relationships with existing customers.

This diagram shows how these three components work together to create a successful business.

Why Businesses Fail

If you don’t think each one of these is important, here’s what happens when you fail at any one:

If you fail to deliver excellence, no matter how good you are at the other components, your customers will say bad things about you and your business will shrivel up. Delivering excellence is your number one job.
If you can’t run your business effectively, you will jump from one crisis to another and have a chaotic workplace. Work becomes a series of disasters and headaches. After a short time, you may decide its easier to go work for someone else.
If you can’t keep new work coming in the door at a steady pace, your business will go through periods where you have no work and no income. You will not be able to pay your bills or your employees, and you will go out of business.

Where Social Media Fits In

Social media fits into the third component: getting new work.

Your business needs new customers. Not only can you find new customers on social media, they can find you there, too.
Social media also allows you to have conversations with your existing customers. This keeps your relationship fresh and keeps your business in their mind so you can get more repeat business.
You can use social media to stay in touch with other people who can refer new customers to your business. People get to know your company through social media, and you never know who they might refer to your business.
You can share information about your products and services on social media, along with telling the story of your business.
People do business with people they know, they like, and they trust. Social media helps you accomplish all three of these.

Social media is part of your solution for creating a successful business. Make sure that your business plans and daily operations give enough time for this essential business component.

Your turn: How has social media helped your business? What new customers have you received from your social media efforts? Share your experience and insights here.

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Why Your Business Needs To Be Online

Charlene Kingston — Tue, 04 Dec 2012 18:31:58 +0000

Your customers and potential customers are searching for you online. Can they find you? Learn why it’s important to show up in search engine results and how to get your business there.

Before You Start: You have a business. You may already have an online business presence, or you may be ready to start building your online business presence.
Learning level: 1 | Social Media Basics
Article Last Updated: Saturday, March 2, 2013

Google Is The New Yellow Pages

Until a few years ago, anyone who was looking for a business product or service used the phone book to find it. The phone book was the go-to place for reliable business information.

Google has become the new yellow pages.

Today, when people are looking for information about a business, they use the internet to search for it. Whether they choose Google, Bing, or another search engine, the truth is that they are looking for your business online.

If you haven’t been keeping up with business technology, you may be surprised to discover this.

People Are Searching For Your Business

The question you need to ask yourself is: Can potential customers find my business online?

But the problem is bigger than new customers. Your current customers are also searching for you online.

Mayve they can’t find your business card.
Maybe they have forgotten your exact address.
Maybe they want to call to see if you sell something specific they need.

Can your customers find you online?

And if they can’t find you, are they going to find one of your competitors?

Getting Found Online

There are several ways your business can be found online.

Build a business website. The best way to get your business online is to invest in a business website. A website lets you tell the story of your business to your target audience. You can explain your products and services in a way that attracts new business.
Add your business to an online map. If you have a physical location, you can add your business to the online map services. This way, people can not only find your business online, they can get driving directions and a brief business overview.
Create a company page on LinkedIn. LinkedIn is a powerful tool for connecting people and making recommendations. Create your personal profile, and then add a company page so people can locate your business from any employee’s profile.
Get recommended on local review sites. Many business people run in fear from local review sites like Yelp and Citysearch. However, they are a great way for people to learn more about your business, especially when you maintain your business profile.

You may discover that some of these services already have basic information about your business. Don’t stop with that! Each site allows the business owner to claim the business listing. This lets you decide what to say about your business, and lets you fill in the details so people have a clear and accurate picture of your business.

It’s up to you to do everything you can to get your business found online.

Your turn: Have you seen the impact of creating a strong online business presence? Share your insights and experience here.

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Is Pinterest Right For Your Business?

Charlene Kingston — Wed, 03 Oct 2012 08:11:50 +0000

Pinterest is getting a lot of attention, but how can you know if Pinterest is the right social media tool for your business? Learn the basics of how Pinterest works, and several common strategies for using it for business.

Before You Start: You use one or more social media tools. You are considering using Pinterest, or have already set up a Pinterest account.
Learning level: 1 | Getting Started
Article Last Updated: Saturday, March 2, 2013

Pinterest & Your Business

Pinterest is the most talked about social media tool today. In fact, it’s the fastest growing social media tool in the history of social media tools.

While lots of people rave about Pinterest, how can you know if Pinterest is right for your business?

First, you need to understand a little bit about how Pinterest works.

Pinterest Is A Visual Bookmarking Site

Like most social media sites, Pinterest is based on a unique concept and isn’t like anything else you have used before.

Pinterest is a little bit like the front of your fridge. It’s a place where people stick things they want to remember or will need in the future.

Pinterest is also like a corkboard where you stick things that go together for a project. Think about a vision board, or the mood board that interior designers make for their clients to share the vision for a makeover.

But Pinterest is also a book marking site. You can visit almost any website and “pin” it, a word that means “add it to your Pinterest account.” In this sense, it replaces your browser’s bookmarks or favorites. But instead of creating a link with words, Pinterest creates a link using an image from the site.

How Pinterest Works

To add pictures to Pinterest, you pin it. Each time you pin an image, you add it to a board. Boards help you to organize your pins into categories. You can create any categories that make sense to you.

Here’s where Pinterest gets interesting.

You can follow other people on Pinterest, which means that you see many of the things they pin.
You can repin items from other Pinterest users, which means you add their pin to one of your boards.
You can also see lists of the most popular pins, and the most recent pins made by any user in a wide range of general categories (sports, architecture, travel, DIY & crafts, and more) and repin any images or articles you like.

The Business Benefits

There are lots of businesses doing clever things on Pinterest. Some are thinking outside the box and using Pinterest to attract attention.

However, at it’s core, Pinterest is great for businesses with these features:

You use photographs to showcase your products and services. Pinterest is all about beautiful photographs. For pins to become popular, the images must be beautiful or show something unique. If you can figure out how to use photos to promote your business, your photos belong on Pinterest.
You want customer to come in with pictures they have torn from magazines. Many creative professions encourage their customers to bring in pictures of what they like or want. Think trendy hair cuts, or landscaping ideas, or custom birthday cakes.
You help people reach goals for the future. If your business involved planning for events or major purchases, Pinterest is perfect for you. Lots of brides use Pinterest to capture ideas for their perfect day, people plan vacations, and people keep track of community events and resources where they want to attend college or relocate their family.

For many businesses, the greatest benefit from Pinterest is the link back to your website. You can pin the image from a blog post and people can use that pin to visit your blog. It’s a smart idea to add the Pin It button to your blog and website so visitors can create pins from your information and photos.

To really know if Pinterst is right for your business, you need to being using it. You need to understand how it works and see how other businesses are using it. Why not start out with a personal Pinterest account where you can practice and learn the skills you need to begin using Pinterest for your business.

Your turn: Have you started using Pinterest? Do you know any businesses who are successfully using Pinterest? What surprised you most about Pinterest after you got started using it? Share your experience and insights here.

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What Are You Really Saying?

Charlene Kingston — Wed, 05 Sep 2012 07:15:15 +0000

Most business people take the time to carefully write each message they send out. But did you realize that your audience is also hearing a second message from you, one that either supports or contradicts your business goals? Learn how to listen for your second message so you can understand what you really say to your audience.

Before You Start: You use social media for business. You have accounts on one or more social media tools, and you use electronic communication to stay in touch with your online community.
Learning level: 4 | Creating Solutions
Article Last Updated: Saturday, March 2, 2013

Every Message Is Two Messages

Most business people take their customer communications very seriously. Most of you invest time to plan and carefully write the messages you send out to your customers through blog posts, email newsletters, and other communication tools. And you should take time because your message is important and you want to communicate clearly.

But do you realize that your customers actually hear two messages from you. They hear the message you planned to send. But they also hear another message–one that you didn’t plan to send.

In-Person Conversations

When you are talking face-to-face, you understand that people interpret your words based on things like your tone of voice or body language. For example, if you say “I don’t know what you mean” and you have a puzzled look on your face or you roll your eyes, those words have different meanings.

Electronic Conversations

Those of us who run an online component of our businesses don’t have the luxury of body language and tone of voice to help us share our message clearly. Our audience hears our message through the internet, whether it’s a blog post, a Facebook status update, or an email newsletter.

And like face-to-face conversations, your audience also hears two messages. But the second message your online community hears comes from the background around your message. Your second message comes from things like:

The look and feel of your website, blog, or email newsletter. This includes your business visual branding (logo, colors, etc.) but also includes everything physically close to your message. Are there broken links or outdated information nearby?
Things you have said in the past. Unless this is your first communication, people have their memory of things you have said in the past. Do you have a history of being warm and friendly? Or do you tend to say things for shock value?
The tone of your writing. Most business people don’t make choices about the tone of their writing–they just write. Did you write things from a personal point of view or do you sound like a college professor giving a lecture?

Crafting Your Second Message

While everyone in your audience decides on your second message for himself, you can have some input in how they interpret your second message. All it takes is a fresh pair of eyes. While it can be challenging to see your own communication with fresh eyes, it’s well worth the effort.

Ask yourself these questions to help see if the second message you are sending is really the message you want to send to your community.

About your message delivery system:

Does my website, blog, or newsletter look inviting?
Is it easy to figure out or disorganized?
Do the colors invite you to stay, encourage you to talk, or put you to sleep?
Are there broken links, outdated information, or other things you haven’t bothered to fix?

About your writing style:

Do you write in short, clear sentences or tend to ramble on?
Do you use “I” or “you” most often?
Do you give examples to help people understand and remember your main points?
Does your writing look like a wall of words, or have you broken it down for easier reading?
Have you left white space around the words so people can pause and breathe?

About your words (first message):

Did you actually say the most important point, or did you leave it unsaid?
Did you invite people to contact you with questions?
Did you tell people how to put your advice into practice or leave that for them to figure out.
Does your message point out what’s wrong more than what’s right?

You can never control what other people hear for your second message. But you can invest a little time to research and improve your second message.

Message Consistency

Why should you care about the second message you are sending? Because your audience is using your second message to make decisions about you and your business.

When your second message supports your first message, your audience trusts you. In fact, the people who like your first message may become customers and fans of your business.
When you second message contradicts your first message, your audience feels like something is off. They may not be able to put their finger on it, but it makes them uncomfortable. They may unsubscribe or decide not to purchase from you because of your second message.

If you are not getting the kind of results you expect in your business, maybe it’s because your second message isn’t the message you really want to say.

Your turn: Have you interacted with a business that regularly sends out conflicted first and second messages? How did you feel about this? How did you respond? Share your insights and experience here.

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How Many People Are Searching For You On LinkedIn? [video]

Charlene Kingston — Tue, 14 Aug 2012 13:48:19 +0000

How can you tell how many people are searching for you on LinkedIn? In this 2 Minute Tuesday video, I show you how to tell how many times your profile showed up in search results, and how many people viewed your profile.

Before You Start: You have a profile on LinkedIn.
Learning level: 3 | Building Skills
Article Last Updated: Saturday, March 2, 2013

Are People Searching For You On LinkedIn?

LinkedIn lets people search through their network. Many times, people are searching for people who do a specific type of work. They might be searching for:

A candidate for an open position.
A contractor to fill a business need.
A personal or professional service provider.

LinkedIn tells you how many times your profile shows up in the search results.

So, how can you tell how many times your profile showed up in search results? I show you how to find this information and what it means in this 2 Minute Tuesday video tip.

Your turn: Have you used LinkedIn to find people for your business? Have you been contacted by potential clients who found you on LinkedIn? Share you insights and experience here.

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Create A Facebook Post For The Future [video]

Charlene Kingston — Tue, 31 Jul 2012 07:04:41 +0000

Did you know that Facebook now lets you pick the publication date and time for each status update? In this 2 Minute Tuesday video, I show you how to schedule a Facebook post to appear on your timeline in the future.

Before You Start: You have a business Facebook page and use it to connect with your online community.
Learning level: 3 | Building Skills
Article Last Updated: Saturday, March 2, 2013

Schedule Your Facebook Post In Advance

Facebook recently added a new feature that lets you enter a status update today that appears in your business timeline in the future. This is a great feature. It means that you don’t have to be sitting at your computer at the exact moment you want to share something with your community.

Before Facebook added this feature, you had to use a 3rd party tool like Hootsuite or BufferApp to schedule Facebook posts in the future. Now, you can do it from the convenience of Facebook.

If you have never posted something in the future, it can be a great tool for:

Reaching your audience at the optimal time for the best engagement.
Making an announcement for a specific date and time.
Adding consistency to your message posting.

How do you tell Facebook to schedule a status update post in the future? I show you exactly how to do it in this 2 Minute Tuesday video tip.

Your turn: How do you schedule postings with your Facebook community? Share you insights and experience here.

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Twitter Follow Back Tip [video]

Charlene Kingston — Tue, 24 Jul 2012 07:02:37 +0000

How can you tell if someone is following you back on Twitter? In this 2 Minute Tuesday video, I show you how to tell if someone you follow is following you back.

Before You Start: You have a business Twitter account and use Twitter.
Learning level: 3 | Building Skills
Article Last Updated: Saturday, March 2, 2013

Are They Following You Back On Twitter?

Twitter is a great tool for business communication. Twitter does a great job of showing you who you follow, and who follows you.

Unfortunately, Twitter doesn’t do such a great job combining the two. In other words, Twitter doesn’t make it easy for figure out if the people you follow are following you back.

So, how can you tell if someone you follow is following you back? I show you a quick and simple way to find out in this 2 Minute Tuesday video tip.

Your turn: How do you find who is following you back on Twitter? Share you insights and experience here.

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Make Your Website Work Hard For Your Business

Charlene Kingston — Wed, 06 Jun 2012 07:00:02 +0000

Your business needs a website to help people find you, to explain your products and services, and to tell people how to become a customer. In addition, your website needs several key features that make sure it is working hard to promote your business and help you grow.

Before You Start: You have a business. You may already have a business website, or you may be considering creating your first business website.
Learning level: 1 | Social Media Basics
Article Last Updated: Saturday, March 2, 2013

Your Business Needs A Website

Many small business today think that social media is all they need online. They use Facebook and other tools instead of building a business website.

That’s a big mistake.

But so is having a website that isn’t working hard on your behalf.

A business website has three important jobs:

Builds awareness. Google is the new yellow pages. A website helps people find your business.
Describes your business. Your website should explain what you do, including your products and services. Your website is your chance to tell your business story to potential customers.
Invites new customers. Your website should make it easy for every visitor to become a customer. It must provide the information they need to go from being a casual website visitor to a paying customer.

A well designed and maintained business website is the most important part of your business online. Think of your website as a cupcake, and social media as the frosting. Together, they make a powerful combination for building your business.

Website Features Checklist

Your business website should work as hard as you do. Here’s a list of features every website should have to really contribute to your business presence and growth.

Every business website should:

Explain what you do. People can’t decide if they need your products and services if they are not sure exactly what you do. This may sound obvious, but you’d be surprised how many websites never actually say what the business does for its customers!
Provide contact information. Whether someone has a question or they want to become a customer, make it easy to contact you from your site. Also, make sure that you are monitoring contacts from your website during your business hours.
Provide current news and announcements. Have a new product? Putting on a special event? Did your business get a great write-up in the press? Your website should be the place for customers to find these kinds of breaking news items.
Help people solve common problems. This is your chance to show off your smarts and build trust with your online visitors. Don’t give away what you sell. Instead, think of this as a happy hour appetizer you offer so people will want to buy the full dinner.
Make visitors feel welcome. When someone lands on your site, you want to greet them and encourage them to check out your entire site.
Tell who runs the business. Lots of small business websites make the mistake of trying to look bigger than they are but not identifying themselves. Don’t hide behind your computer. Let people see who you are and tell them why you started the business. Make a human connection.
Show your passion for your business. Let people know what you care about, and why you are running this kind of business. What really makes you excited about your work? What makes you excited to get up in the morning. Don’t keep your passion to yourself.
Explain your products and services. Your website should list each product and service, and explain each one so new visitors understand how you help people. When possible, include photographs of your products or people using your services.
Tell people how to become a customer. Don’t just dangle your products and services in front of them. Invite people to become a customer, and tell them how to do it. After someone decides to buy from you, make it easy for them!
Provide driving directions to your business. If you have a location that is open to the public, you need to provide a map and driving directions to your site. Your website should help potential customers find you!
Share feedback from satisfied customers. You can talk about how wonderful your products and services are, but potential customers really want to hear what your customers say. Include customer testimonials as part of your website.
Collect email addresses from people who want to keep in touch. You can’t rely on social media as your primary way to share information with your customer base. Your business needs an email list and your website should make it easy for people to sign up.
Allow people to search your site. A simple search box helps people to find exactly what they are looking for on your website. Don’t make them go through every page to find what they want.
Track webiste visitors (anonymously). You need to know how many people visit your website each day, along with the most (and least) popular pages, and how long visitors spend on your site. This helps you improve the effectiveness of your site and understand your site visitors.
Provide a look and feel consistent with your brand. In other words, your website should match your business cards and your marketing message. A unified message helps people to identify with your business.

Together, these features put your website to work for your business online 24 hours a day, 7 days a week, even when you are on vacation.

Your turn: How does your website stack up? Have you visited business websites that were lacking in some of these critical features? Share you insights and experience here.

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Turn Visitors Into Customers

Charlene Kingston — Wed, 02 May 2012 08:29:51 +0000

The companies that do well on social media do a great job of making potential customers feel welcome whether they visit online or offline. Often, it is small actions that have a big impact on how people feel visiting your business. When you can make a visitor feel welcome, you can easily turn them into a customer.

Before You Start: You have one or more active social media accounts.
Learning level: 4 | Creating Solutions
Article Last Updated: Saturday, March 2, 2013

How Do Your Online Visitors See Your Business?

Recently, I walked into a local business for the first time. It was a factory showroom, so the space was functional and minimal. But a sense of warmth, of welcome, and friendliness oozed in the space.

How did they accomplish this with a bare cement floor, white walls, and almost no furnishings?

First Impressions Matter

When I walked into the space, I found a small table loaded with essentials: business cards and brochures. But it also provided pens (so I could take notes) and a selection of candies including breath mints.

At first, I was alone in the space, on my own to discover the items on display. Soon, someone came from the office and asked how they could help me. They invited me to look around and asked if I wanted anything to drink, and offered me a list of beverages including both hot and cold drinks.

A few minutes later, another employee walked into the space, and when he discovered me there, again offered me something to drink.

By the time I shook hands with the person I was meeting, I had encountered four employees who all welcomed me and offered me something to drink. In those few minutes while I was waiting, I had formed a strong opinion about this company, their brand, and their business culture. And I decided that I wanted to do business with this company.

All of this in a bare bones factory showroom space.

Make Your Visitors Feel Welcome

So what does this have to do with social media?

One of the key success factors for social media is your ability to make people feel welcome. That’s hard to do in a digital space. You get some control over your website through colors, layout and the words you use. But on sites like Facebook, everyone gets the same basic blue page, like a room with minimal furnishings.

How can your business really communicate your personality online so that potential customers feel welcome? Here’s a few ideas:

Talk to people. When someone comments on your blog, replies to a tweet you sent, or comments on your Facebook post, make a friendly response.
Anticipate their questions. Since the dawn of the internet, websites have posted frequently asked questions (FAQs). Make sure that you provide answers to common questions in logical places.
Anticipate their needs. Like putting pens and breath mints at the door, what do your visitors need? Every business has different clients with different needs. What about an overview of how you work with clients? Or publish a chart that compares your products or services so people can easily see which one best fits their needs?
Make it easy to become a customer. If you have a physical location, don’t just provide your address, add a map or a map link. On your website, provide a contact form that requires the information you need and gives them an expectation of how soon you will respond. On social media, provide links to your website and contact form.

When possible, do more than they expect from you. In my showroom visit, the pens were a nice touch. But the breath mints and candies exceeded my expectations.

This doesn’t have to cost much or take much time. I didn’t get free or discounted products–I got mints. Saying hello and offering me a drink took less than a minute of time away from their jobs. The gestures were all small, but all right on target.

A little switch went off in my brain. I realized that I was dealing with a company who would provide outstanding service and attention to detail because of how welcome I felt in those first minutes.

Turn Visitors Into Customers (And Fans)

If you want to build a thriving online community of fans who rave about your business to their friends, you need to exceed their expectations. You need to delight them with the small details that show you care about them and that you are paying attention.

In other words, it’s not enough to just do your job well. In the social media age, you need to figure out how to make your community members feel welcome. And you do that by putting yourself in their shoes and anticipating what they need from you.

Your turn: Have you visited a business or social media site that immediately made you feel welcome? What did they do to welcome you and delight you? What have you tried with your own customers? Share your experience and insights here.

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Facebook Adds Timeline To Business Pages

Charlene Kingston — Fri, 09 Mar 2012 00:00:43 +0000

Facebook business pages use the timeline format. It’s a powerful way for your business to tell your story online. Here’s an overview of the features of the timeline format.

Before You Start: You have a Facebook business page.
Learning level: 3 | Building Skills
Article Last Updated: Saturday, March 2, 2013

Facebook Business Page Timeline Changes

On March 30, 2012, all Facebook business pages converted to the new timeline format. Here’s 12 of the most important features of the timeline format.

Facebook Page Header

The timeline format provides your business basic information and photos at the top of your page.

Cover Photo. Your page allows you to share a large image (850 pixels wide by 315 pixels tall) of your business, products, staff, or your client work. Here’s where you can get creative. There are some new rules you must follow. For example, you can’t include words for contact information, offer special prices or products, or ask people to like your page.
Profile Picture. Previously, Facebook took your profile picture and created a thumbnail image that it used when you posted or commented. Now, Facebook uses the thumbnail version as your profile picture. If your profile picture doesn’t work in this format, you can upload a new one that is square (180 pixel maximum). When your profile picture appears on posts and comments, its reduced in size. Make sure it looks right at this small size, also.
About Your Business. The About block appears under your profile picture. You can write up to 170 characters about your business.
Views and Apps. Your tabs and applications appear in a single row across the header next to the About box. Four boxes appear here, but you can have up to 12 items. The down arrow (beside the AWeber box in the example) lets your visitors access the other views and apps.

Here are some additional facts about the Views and Apps.

With the timeline format, you can’t force people to land on a separate landing page. Visitors always go directly to your Timeline view.
You are stuck with the Photos box, but you can swap out the others. Make sure that your most important tabs appear as your first 3 boxes so they are always visible to your visitors.

Facebook Page Timeline

Status updates appear in two columns down the center of your Facebook page.

Highlighted Posts. You can feature a wall post by clicking the Highlight star (upper right corner of the post). This makes the post double wide so it stands out in your timeline. You can also pin a post (upper right corner of the post) which keeps this post at the top of your wall postings for the next 7 days. Hightlighted posts remain wide screen forever, but move down as you add new items to your wall.
Posts By Others. Previously, posts made by other people on your wall appeared on your wall (depending on your settings). Now, Facebook lumps them together and puts them into a special box where people can see a summary and click to see more details on each post.
Standard Posts. Every post you make appears in chronolocigal order in your timeline. People can still interact with your post with all of the features you expect (like, comment, etc.).
Featured Likes. Facebook put your Featured Likes list (selected pages that your page likes) into a separate box near the top of the timeline.

Facebook Page Admin Panel

With the timeline format, your page administrators get some new and improved tools. To access your Admin Panel, click the Show button in the top right corner of your page.

Notifications. This is where Facebook shares notifications of interactions with your page.
Messages. With the timeline format, people can send a message to your page. This is a great addition to the page features. If someone has a question for you about your business, products, or services, they can ask you in private rather than having to post on your wall in public. In addition, they can attach a file or a photo to their message.
New Likes. Facebook shares the names of the people who most recently liked your page.
Insights. From this box, you can access the improved Facebook Insights that show you detailed statistics of how your page performs.

As you can see, the timeline format was designed to help your business tell its story.

Your turn: How are you using the timeline format to share information about your business with your community? Which features do you like best? Share you insights here.

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