Social Media DIY Workshop » Community Management

Find People You Know on LinkedIn

Charlene Kingston — Fri, 23 Sep 2011 11:00:40 +0000

Summary: You can use the networking features of LinkedIn to build awareness for your business through your personal resume. Use your email address book or contacts list to find people you know on LinkedIn.

Before You Start: You have a LinkedIn account.
Learning level: 2 | Getting Started
Article Last Updated: Friday, February 24, 2012

Build Your LinkedIn Network

It’s great that you have posted your work history on LinkedIn. But the real value from LinkedIn comes from building up your professional network.

LinkedIn makes it easy for you to find people that you already know who use LinkedIn. In fact, LinkedIn only wants you to connect with people you already know.

The whole idea behind the LinkedIn community is that people connect with people they know. Relationships are not with strangers, but people you know, and in theory, people you can recommend. That’s the power of LinkedIn.

Add People From Your Email Address Book

LinkedIn will search through your email address book to find people based on their email address. There are two ways to this, based on your email account.

Web-based email accounts. If your email account is stored online, LinkedIn most likely can import your address book contents directly. Examples of web-based email include Gmail, Yahoo!, Hotmail, and Comcast.
Desktop or laptop email accounts. If your email is stored on your computer, LinkedIn requires you to create an export file of your contacts. You can import you contacts into LinkedIn. Examples of desktop email includes Outlook and Apple Mail.

To search through your address book:

Log in to your LinkedIn account.
Click Add Connections at the top of the page.
In the See Who You Already Know on LinkedIn box, type your email address and click Continue.
Follow the instructions on the screen to log into your email account and give LinkedIn access to your contacts. Every email service has a slightly different process.
LinkedIn uses your credentials to log into your email account and scans the email addresses against it members.
On the We found XXX people you know on LinkedIn page, check every person you want to invite to join your network and click Add Connections. LinkedIn sends an invitation to these people.
On the Why not invite some people page, click Skip This Step.

To import your contacts file:

Use your email program to create an export file for your contacts. Your file format should be comma-separated values (csv), text (txt) or vCard file (vcf). Check the help system for your email program for specific instructions.
Know the name and location of your contacts file.
Log in to your LinkedIn account.
Click Add Connections at the top of the page.
In the See Who You Already Know on LinkedIn box, click Import your desktop email contacts.
Click Choose File and select your contacts file on your computer.
Click Upload File. LinkedIn reviews your contacts and identifies people who are on LinkedIn.
On the Invite XXX Contacts to Connect page, check every person you want to invite to join your network and click Send Invitations.

These procedure may miss some of your contacts. Some of the people in your address book have used a different email address with their LinkedIn account.

Your turn: Have you looked for people you know on LinkedIn? Did you let LinkedIn review your email address book? Share your experience here.

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Using Twitter Lists

Charlene Kingston — Wed, 21 Jul 2010 13:00:12 +0000

The Twitter list feature provides you with several ways to grow and manage your Twitter community. You can create lists of Twitter users around specific topics or themes, and you can include people even if you don’t follow them. Lists also allow you to create groups within the people you follow so you can focus on selected people.

Before You Start: You have a business Twitter account and you understand how to create Twitter lists.
Learning level: 4 | Creating Solutions
Article Last Updated: Sunday, December 4, 2011

Twitter Lists For People You Follow

Many people on Twitter follow a large number of other Twitter users. There are advantages to this type of Twitter follow policy, but one disadvantage is that it’s easy to lose track of important people in the parade of tweets. One of the most effective ways to use Twitter lists is to create one or more groups of people within the people you follow on Twitter. This lets you follow a large number of people and at the same time, watch a group of people more closely.

Identify one of more groups of people within your Twitter following list that you want to watch more closely. For example, you might identify a group of businesses located nearby your own business, a group of peers, and a group of people you consider your friends on Twitter. Create a separate list for each group.

There are several ways to read the tweets from the people you place in a list.

Twitter Clients. The most popular Twitter clients (HootSuite, Tweetdeck, etc.), have options for creating a column for each Twitter list. Check the online help for your tool for specific instructions.
Twitter.com. On your Home page, Twitter shows a list of your lists in the right column under Saved Searches. To view the tweet stream for a list, click on the list name. You can reply and favorite items in this tweet stream.

By creating a list, you can filter out the general noise in your tweet stream and focus on the people you most want to hear. You can mark your list as private if you don’t want anyone to know that you have these lists, or if you don’t want the people on the list to know when you add or remove them.

Serving Your Community With Twitter Lists

Another important way to use Twitter lists is to create a list that would interest other people. For example, you might want to create a list for:

Local businesses
Businesses in your industry
Businesses that provide similar services in your region (restaurants, real estate agents, museums, etc.)
Members of a professional or trade association
People who inspire you with smart business ideas, a positive outlook, or practical advice.

When you create a list, you can help other people find great resources on Twitter. Other people can choose to follow your list. As your lists get popular, you may find businesses asking you to add them to your list.

You don’t have to follow a business to add them to your list. In fact, adding a business to a list is a great way to let other businesses know about your business. Use your Twitter goals and your follow policy to help you decide which businesses to follow, and what types of Twitter lists can help you build your business.

Your turn: Have you created Twitter lists for your business account? Is your account on other people’s lists? Share your experience.

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Signal, Noise, and Twitter Following

Charlene Kingston — Thu, 24 Jun 2010 13:00:58 +0000

It’s always a smart idea to experiment with your social media efforts. Sometimes, changing a small thing from the way you have always done it can open up your business to new opportunities. I recently changed the Twitter follow policy for the Social Media DIY Workshop, and found surprising results.

Before You Start: You have a business Twitter account.
Learning level: 3 | Building Skills
Article Last Updated: Sunday, December 4, 2011

In the midst of everything else going on this week at the Social Media DIY Workshop, I tinkered around with my Twitter follow policy. And the results have stunned and surprised me.

My Previous Twitter Follow Policy

In the past, I’ve been pretty conservative about my follow policy. I’ve kept my following count low because I wanted to know these people personally. I wanted time to get to know their personality and a bit about their lives. I wanted to really know and engage my online community.

It was always tough when I would find people started following me who were real gems, people I wanted to add into my community, but I felt stretched to the limit with my current community size. To keep the purity of the signal, I felt I had to shut out a lot of voices so it didn’t get too noisy.

My New Twitter Follow Policy

Quite a few things were going on in my office the last few months, and my Twitter use temporarily shifted. As a result, I found myself a little more adventurous than usual. I thought I might try something radical for a time. I decided that I would follow back almost everyone who followed me and just see what happened.

It’s only been a few days, but my follower number has climbed rapidly each day. I’m stunned to see such a dramatic change in just a few days. But I’m also wondering if I’ve made a decision that is going to make it impossible for me to feel the same sort of cozy familiarity with my Twitter community. It feels like something is lost along with this follower gain.

What I’ve Learned (So Far)

One thing I realized today is that the shift from knowing everyone to embracing relative strangers is a normal part of the business growth process. Haven’t you seen this yourself? You start out with a handful of customers who become almost business friends. And as your business grows, that small, tight-knit community feeling gets diluted by the larger and larger number of people who become customers. Yes, something is lost along the way, but it’s along the way to realizing your dreams of running a larger business. And more people get to be part of the fun.

Social media can be a great barometer of your business growth and give you a very visceral sense of intangibles along the way. I’m still the same businesswoman I was with the other Twitter following policy. I’ve just opened myself and my business up to more people along the path of my business goals. And that’s a good thing.

Don’t be afraid to experiment with your social media. A great new opportunity may lie just ahead of you, just around the corner from that thing you are doing the way you have always done it. Stretch yourself just a little bit. You might be thrilled with the results.

Your turn: What is your Twitter follow policy? Have you ever changed it? Have you ever considered changing it? Share your experience with the community.

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Add A Twitter List

Charlene Kingston — Fri, 18 Jun 2010 13:00:09 +0000

It’s easy to create a list of Twitter accounts to organize people on Twitter. You can create a list for any category or group you find helpful. It’s easy to add a list and fill it with people and businesses.

Before You Start: You have a business Twitter account.
Learning Level: 3 | Building Skills
Article Last Updated: Sunday, December 4, 2011

Twitter Lists

Have you ever wanted a way to group together people you follow on Twitter? Or have you ever wanted a way to keep track of Twitter accounts related to a topic? Twitter lists allow you to create up to 20 different lists of Twitter accounts with up to 500 accounts in each list.

Create A Twitter List

To create a Twitter list:

Log in to Twitter (http://twitter.com/) if necessary.
Display your home page (if necessary).
Locate the Lists option (under the tweet box).
Click Lists. Twitter displays a menu of list options.
Click Create a list. Twitter displays the Create A New List window.

Type a name for your new list.
Type a list description.
Set the Privacy setting for your new list.
Click Save List. Twitter creates your new list and displays the new list page so you can begin adding people to your new list.

There are 3 ways to add people and businesses to your new list.

Search: Use the search feature to look up Twitter accounts. If the account you want to add to your list appears in the search results, click the account name. Twitter displays the profile in the flyout (right pane). Click the options button. Twitter displays the action options. Click Add To List. Twitter displays a list of your lists. Check all appropriate lists.

Profile: Display the profile of a person or business you want to add to a list. Click the options button. Twitter displays the action options. Click Add To List. Twitter displays a list of your lists. Check all appropriate lists.
Following: You can add anyone you follow to a list. Display the list of accounts you follow. Click the options button. Twitter displays the action options. Click Add To List. Twitter displays a list of your lists. Check all appropriate lists.

Your turn: Have you created any Twitter lists? What groups or categories have you found helpful? Share how Twitter lists have helped your business.

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Using Your Twitter Goals

Charlene Kingston — Tue, 25 May 2010 13:00:12 +0000

Your Twitter goals influence many of the decisions you make when you set up your Twitter account. They also drive the way you build your community and what you talk about. Some businesses find that they need multiple Twitter accounts because of their Twitter business goals.

Before You Start: You have a business Twitter account. You have created Twitter goals.
Learning Level: 2 | Getting Started
Article Last Updated: Sunday, December 4, 2011

Twitter Goals and Profile Setup

Your Twitter goals give you a strategy for how you set up and use Twitter.

Your Twitter goals influence many of the choices in your Twitter account setup.

Set up one or more than one Twitter account. If you have incompatible Twitter goals, you may want to set up more than one account. Remember that having additional accounts multiplies the amount of work required to maintain your Twitter presence. Think carefully before creating multiple accounts.
Decide on the best user name for your Twitter account. If you set up multiple business Twitter accounts, you need to give them slightly different names so you and your community can identify the account’s purpose from the user name.
Identify the best web link for more information about your Twitter account. If you create multiple Twitter accounts, you need multiple Twitter landing pages. You should also include information about the other accounts in each landing page, along with information to help potential followers find the best account for their needs.
Create the appropriate bio for your Twitter account. Your Twitter bio should explain your Twitter goal to potential followers. If you need more space, you can expand this explanation in your Twitter landing page.
Select the appropriate avatar for your Twitter account. If you have multiple business Twitter accounts, you may want to modify your logo for the avatar to support the account user name and goal. For example, if you have separate Twitter accounts for different products, you might use your company logo with the product name for your avatar, or you might use the product logo instead of the company logo.

Twitter Goals And Community Management

Your Twitter community management is everything you do to maintain your list of the people you follow. It involves finding new people to follow, deciding whom to follow back, and occasionally weeding out people you follow.

Your Twitter community, the people you follow, determine your ability to meet your Twitter goals for the account. Each week as you perform community management tasks, you should make your choices based on your Twitter goals. Seek out people on Twitter who can help you meet your Twitter goals and follow them. Many of them will follow you back, making your community stronger.

You may find that someone follows you who does not support your Twitter goal. For example, you may focus your Twitter account on new and existing customers, but you discover that a stranger is following you, or a vendor has started following your account. You have no control over who decides to follow your account. Focus your efforts on whom you follow.

Twitter Goals and What You Tweet

Your Twitter goal also influences what you tweet. Consider your Twitter goals when you create a list of topics for conversation. But what you say on Twitter is only half of the conversation process. Be ready to jump into ongoing conversations within your community on other topics as well.

Your turn: How have your Twitter goals influenced the way you set up and use your Twitter account?

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6 Reasons Why Potential Customers Won’t Follow You on Twitter

Charlene Kingston — Fri, 26 Mar 2010 13:00:21 +0000

It takes a little time and effort to build your Twitter community. If you have been working at it and are frustrated with your progress, maybe there is something that you should change. Here are six suggestions for potential red flags others see in your account.

Before You Start: You have a business Twitter account.
Learning Level: 3 | Building Skills
Article Last Updated: Sunday, December 4, 2011

Increase Your Twitter Appeal

If you are frustrated with the amount of time you have invested in your slow-growing Twitter community, maybe you are not sending out the message you mean to send out. Here are some reasons why people may decide not to follow you.

1. No Avatar (Or A Bad Avatar)

If you are still using the default Twitter avatar and you have been on Twitter more than 24 hours, you need to fix this!

If you are a solopreneur or run a very small business, consider using your face as your avatar. People respond to faces, and it makes your business more personal.

Make sure that your logo is the appropriate size and shape for your Twitter avatar. Most logos are rectangular, and Twitter wants a square avatar. Either adjust your logo to make it square, or pull out one element of your logo to use for your avatar.

2. Incomplete Profile

Give people the information they need to become a customer of your business. Use every component of your profile. Write a complete bio. Provide a link to a website where they can learn more about your business. People will connect with you faster if you tell them who you are.

3. Goofy Numbers

The pattern of your follower and following numbers tell people some interesting things about your Twitter use. Make sure you know what your numbers communicate to others.

If you have a large number of updates (over 1,000) and you follow a lot more people than follow you, you look like a spammer.
If you have a lot of followers (more than 100) and you have zero updates, you look like a spammer.

Of course, as you start building your community, you will follow more people than you have following you. That’s normal. But the numbers should balance out over a few weeks.

4. Broadcast vs. Reply Ratio

Do you just send out tweets, or are you engaging in conversations with your community? You should expect to have 25% replies (or more) in your archive to show you are talking in your community. Replies to known celebrity accounts don’t count.

Some businesses engage their community more than 25%. New business Twitter accounts typically don’t engage as much as businesses with more established communities.

5. Intolerant Viewpoints

Do you get angry and rant in your tweets? Do you talk about religion or politics or other polarizing topics frequently? Your business Twitter account should engage your community around topics related to your business, so unless your business involves your church or is involved directly with politics, you might consider limiting your comments about these topics. Or get a personal Twitter account where you talk about this non-business topics.

If people sense that you are more likely to argue than discuss, or that you are not tolerant of divergent viewpoints, your tweets may be shutting you off from business.

6. 24 Hour Sales Machine

Do all of your tweets promote your business products and services? This is one of the biggest reality checks on social media. You can’t just show up and talk about yourself. If you are used to doing that through your emails and websites and blog posts, you will have a rough time getting real traction on any social media.

It’s okay to mention your business. But you should also promote the good work of others and be generous in pointing out resources to your community that do not benefit you.

Your turn: What do you look for when you evaluate someone new on Twitter? What raises red flags for you? Share your opinions in the comments.

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Your Twitter Follow Policy

Charlene Kingston — Wed, 17 Mar 2010 07:30:11 +0000

The most important decision you make about your Twitter community is: who do I follow? Your guidelines for this decision make up your Twitter follow policy. The people you follow have the greatest impact on your Twitter experience. Here are some suggestions for making (and adjusting) your Twitter follow policy.

Before You Start: You have a business Twitter account.
Learning Level: 3 | Building Skills
Article Last Updated: Sunday, December 4, 2011

Who You Follow On Twitter Matters

To get the most business benefit from Twitter, you need to carefully consider whom to include in your Twitter community. You have no control over who decides to follow you. But you do control whom you follow.

The people you follow have the greatest impact on your Twitter experience. These people provide most of the tweets that you read, and give you the opportunities to jump into conversations.

If you don’t like your current Twitter experience, it’s time to change whom you follow!

How To Decide Who To Follow On Twitter

The most important factor to consider in your Twitter follow policy is your Twitter goal. Why are you on Twitter in the first place? What audience do you want to reach? What is your message? If you can’t answer these questions, take a few minutes to figure out your Twitter goals before moving forward. It’s that important.

Your decisions about whom to follow make up your follow policy. Everyone makes their own decisions about whom to follow. Over time, your Twitter follow policy will change as your community grows, as you adjust your Twitter use, and as you redefine your Twitter goals.

When you start your account, it’s a good idea to find your existing customers on Twitter. You can also reach out to people in your business community and local neighborhood to find people to follow who can help you meet your Twitter goals. You should always follow the people who can help you reach your Twitter goals.

Your Twitter follow policy is one of the most important decisions you make about your Twitter community management. You can include your follow policy information on your Twitter landing page to communicate it with your potential followers.

Follow Backs

When someone you don’t know follows you, you have a choice to make. Do you want to follow back or not?

Some people always follow back.
Some people selectively follow back.

Neither policy is right or wrong. It all depends on your Twitter goal.

Some people are selective about whom they follow back because they don’t have time to read and talk with everyone who follows them.
Other people follow everyone back, and selectively read the tweets in their timeline. Or they stop reading their timeline and only read the @replies and direct messages sent to them.

Whatever follow policy you choose, your emphasis should be on community engagement. Pick the follow policy and tools and strategy that allow you to best facilitate reaching your Twitter goals for community engagement.

Decide on your follow policy starting out, but be prepared to reassess your policy as you gain Twitter experience
and as your Twitter following grows.

Your turn: What is your Twitter follow policy? Has it changed over time? What have you learned in this process? Share your insights with the community.

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Grow Your Twitter Community

Charlene Kingston — Tue, 23 Feb 2010 13:00:45 +0000

One of the most important things for you to understand is that quality is more important than quantity with Twitter followers. As you build a strong community, your follower count will naturally grow. There are some things you can do to help your strong community expand to new people.

Before You Start: You have a business Twitter account.
Learning Level: 3 | Building Skills
Article Last Updated: Wednesday, August 17, 2011

Twitter Business Goals and Community

When you first start out on Twitter, it’s natural to want to add Twitter followers. But it’s critical to think about your Twitter community based on your Twitter goals instead of simple numbers.

If you haven’t take the time to write down your Twitter business goals, do that now. Your Twitter goals should be specific to your business and the target audience you want to reach. You may have several business goals, and you may see your Twitter audience broken out into groups.

Get really clear about your target audience. When you can define the kinds of people who make up your target audience, you can begin to really engage and grow your Twitter community.

Twitter Follower Count

You may want to have tens of thousands of followers. However, if you stay focused on your business goals for Twitter, you will see that it’s the quality of the followers and not the quantity that truly matters. If you have a thousand followers, but none of them are customers or potential customers, how does that help your business?

People decide to follow you for their own reasons. Your job is to use Twitter to engage your current community based on your Twitter goals. The more you engage your current Twitter community, the stronger it gets. A strong community always expands.

Reach Out To Expand Your Community

One of the easiest ways to have someone notice you is to notice them first. Find great people to follow and incorporate them into your community. You can’t control if they follow you. But if your conversation adds value to their Twitter experience, you can be sure they will check you out and share your tweets with their community.

Here are some suggestions for ways you can reach out to new Twitter people.

Stay focused on who you follow. You decide who to follow on Twitter. The choices you make determines the tweets you read, a big part of your overall Twitter experience. If you are not happy with your current Twitter experience, change the people you follow!
Keep looking for new people to follow. Every week, spend at least five minutes looking for new people to follow from your tweet stream. Did you see an interesting retweet? Check out that person. Really like the tweets from a person? Check out who they follow.
Use Twitter search to find people. Create a list of terms and products related to your industry, and your neighborhood if you have a storefront. Use Twitter to see who is talking about these topics, and save the searches for easy reuse.
Check for hashtag (#) conversations. Are you attending an industry or community event with a Twitter hashtag? Use the hashtag to find other people involved with the event.
Follow your favorite writers. Each time you visit a blog or read an online article, check to see if the author is on Twitter.
Check Twitter lists. Did someone list you? Check them out, and see who else is on the same list.
Use Follow Friday (#FF). On Fridays, many people recommend other Twitter users who contribute value to their community. Pay attention to the tweets from people you enjoy, or do a hashtag search.
Find local Twitter users. There are many advantages to getting acquainted with good Twitter users in your local community, even if you don’t have a storefront.

Your turn: What have you learned from watching your Twitter community grow? What tips can you share that helped you grow your community?

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Announcing Your Social Media Presence

Charlene Kingston — Mon, 15 Feb 2010 13:00:11 +0000

Now that your business is using social media, it’s important that you share your online presence with your customers and potential customers. Here are ways you can do that, both online and offline, to make sure that the people who want to find your business on social media know where to look.

Before You Start: You have a business account on one or more social media sites.
Learning level: 3 | Building Skills
Article Last Updated: Wednesday, August 17, 2011

Your Business Social Media Passport

Now that your business is using social media, you need a strategy to share your social media accounts with the people who want to find your business online. It’s easy to create a social media passport, a list of your online accounts, and share this information with your customers.

Before you get started, you need to prepare you social media passport information.

You need an icon for each social media site. You can find free icon sets online, or you can ask your graphic designer to create a set that matches your visual branding.
Create a list of the exact web address (URL) for each account. Make sure you have the address of your page and not just the front door of the social media site.

Here are some suggestions for sharing your social media passport both online and offline.

Email. Update your email signature to include your social media passport with links to your accounts. Use a tiny icon here to save space, and include a link to your page on the social media site.
Business cards. Social media accounts are generally long and don’t fit well on business cards. You can easily add your Twitter handle. For the other sites, simply include the site icon. Your customers who use those sites will recognize the icons. You might consider placing this information to the back of your business card.
Marketing materials. Update your print marketing materials with the icons for your social media sites. You can also add a sentence like “Find us on…” with a list of your social media accounts.
Website. Work with your website designer to find a great location on your website to include your social media passport. Ideally, this information should be on every page and should be near the top so it’s easily found by site visitors. Use the social media icons, and provide a link to your exact account page for each icon.
Blog. Most blogs have a two-column (or more) layout. Add your social media passport to the sidebar on every page, and position it near the top. Use the social media icons, and provide a link to your exact account page for each icon.
Menus. Add your social media account icons to your menu. This is especially powerful when you add it to the printed menu that you hand to customers and your carryout or catering menu.
Receipts. Add your social media account names or icons to any type of receipt you hand to your customers when possible. This includes any forms that you give to customers when they drop off items, like a dry cleaning claim form.
Signage. Put a sign on your front door that lists your social media sites with their icons. Place a sign near your cash register for additional reinforcement. Consider adding social media information to a sign outside your business.
Google Maps Place Page. Use the flexibility of your Place Page to add your social media passport to your Google Maps listing.

Your turn: How are you promoting your social media passport to your current and potential customers? Share you insights and tips here.

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9 Ways To Engage Your Twitter Community

Charlene Kingston — Fri, 12 Feb 2010 13:00:47 +0000

It’s easy to measure the size of your Twitter community by follower counts. But it is more important to have a strong Twitter community where you engage others and build relationships. There are no numbers that easily define the strength of your community. Instead, your daily actions demonstrate your community strength.

Before You Start: You have a business Twitter account.
Learning Level: 2 | Getting Started
Article Last Updated: Wednesday, August 17, 2011

Build a Strong Twitter Community

Everyone starts out with a Twitter community of zero followers. The best way to build a strong Twitter community is to engage your community. Talk with them. Listen to what they are talking about. Share valuable information. Build relationships. This is true when your Twitter community is less than 40 people or over 40,000.

Here are some ideas for how to build a strong Twitter community.

Tweet consistently. Your Twitter goal can help you decide how often you should be tweeting. Everyone misses a day here and there, and everyone takes a vacation. But if you tweet for business, you need to show up on Twitter every business day.
Say things that add value. Anecdotes about the weather or personal observations show your personality, but most of your tweet should have substance. Your tweets should help you to fulfill your Twitter business goals and connect to your target audience.
Retweet good things. When someone else says something that you feel is valuable to your target audience, share it with your community. Not only does this pass good information along to others, but it highlights the person who said it. Part of building community is letting other people shine. Share the glory.
Offer assistance. If someone in your community asks a question, answer it if you can. If you can’t answer it but you know someone who can, make that connection. Be generous with your information and connections.
Tweet with restraint. There are some things that should not be said on Twitter. It’s not a place to vent about employees, vendors, customers or anyone else. Be honest and real, but also stay professional. Sometimes, that’s a hard line to draw.
Avoid being chatty. We all have days where we naturally talk more than other days. When you notice you are putting out more tweets than normal that are anecdotal rather than adding value, stop. Instead of tweeting, call or email a friend. Don’t dilute the value of your tweets by being chatty.
Use Direct Messages. If you are in a conversation that gets going back and forth, switch to DMs or email or chat. Don’t clutter up your tweet stream with conversations unrelated to your business goals.
Share the success of others. Did someone in your community (your industry or business neighborhood) get an award or get media coverage? Did someone just get a book published? Did someone have a baby? Share it.
Share links to resources related to your business. Help your community stay in touch with your industry by sharing relevant blogs, articles, and services. Twitter is a great way to point out great online resources.

Your turn: How strong is your Twitter community? How do you engage your community? Share your experience here.
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