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Get A Dog Snack With A Check-In

German pet food manufacturer, GranataPet, has a clever new way to let pets try their food using a street-level billboard and the popular check-in service, Foursquare.

This article appears in: Articles • Foursquare • Smart Examples

Columbus Innovates With Social Media

The City of Columbus (OH) finds an innovative way to use social media to collect reports from the public. Find out more, and see how you can take this idea for your own government agency, non-profit, or small business.

This article appears in: Articles • Facebook • Level 4 • Smart Examples • Twitter

Travel Channel’s Social Media Smarts

Learn how the Travel Channel uses social media to promote its show, No Reservations, and how your business can borrow and adapt these ideas.

This article appears in: Articles • Blogging • Level 4 • Smart Examples • Twitter

Cherry Street Rocks Facebook

Are you looking for a great example of a small business on Facebook? Check out Cherry Street Coffee House in Seattle and find many smart ideas that you can borrow.

This article appears in: Articles • Facebook • Level 4 • Smart Examples

Write A Great Twitter Bio

Your Twitter bio gives you 160 characters to explain your business and express its personality. Here’s a list of what to include along with great and not-so-great examples.

This article appears in: Articles • Level 2 • Smart Examples • Twitter

Social Media Secret Ingredient

Do you know the secret for social media success? You must be flexible and willing to try new things. Here’s why this is true, and how to embrace this aspect of social media. [members only]

This article appears in: Articles • Level 3 • Smart Examples • Your Social Media Program

Is Foursquare Becoming Mainstream?

Have you tried any of the check-in services? Here are some examples of how big brands are embracing Foursquare for a business advantage.

This article appears in: Articles • Foursquare • Level 4 • Mobile • Smart Examples

Naked Pizza: The Power of Twitter

Naked Pizza was one of the first businesses to understand how to use Twitter to engage their local customer base. Their business is booming, and they continue to demonstrate smart ways to use Twitter.

This article appears in: Articles • Level 3 • Proximity Marketing • Smart Examples • Twitter