Where Does Social Media Fit In My Business?
Small business people struggle with the time to do all of the activities required to run their business. Social media can seem like just one more nice-to-do thing unless you understand how it works to support your business.
This article appears in: Articles • Level 1 • Running A Business
Why Your Business Needs To Be Online
Your customers and potential customers are searching for you online. Can they find you? Learn why it’s important to show up in search engine results and how to get your business there.
This article appears in: Articles • Business Technology • Level 1
Make Your Website Work Hard For Your Business
Your business needs a website to help people find you, to explain your products and services, and to tell people how to become a customer. Here’s a list of key features for every business website.
This article appears in: Articles • Business Technology • Level 1
Turn Visitors Into Customers
Often, it’s the small details of a visitor experience that turns them into a customer. Is your business getting these details right so your visitors feel welcome?
This article appears in: Articles • Level 4 • Running A Business
Content Curation Explained
You can improve the conversations around your business by sharing selected content from other people with your community. Learn why content curation is a smart strategy for your online conversations.
This article appears in: Articles • Communication • Level 4 • Running A Business
It’s Not About You–It’s About Your Customers
Do your customers love your business? Maybe what they love (or don’t love) is the customer experience of your business.
This article appears in: Articles • Level 4 • Running A Business
A Twitter Band-Aid Can’t Save Your Business
Do you think adding social media will fix your current business challenges? For most businesses, it simply puts an unflattering spotlight on your operational challenges. Learn why you should fix your business before adding social media.
This article appears in: Articles • Level 1 • Running A Business
Why It’s Important To Work With The Right People
Do you accept every customer project you get offered? I took on a project when I felt my values were not in sync with my new customer and I learned a valuable lesson.
This article appears in: Articles • Level 4 • Running A Business
What Is RSS? And Why Does It Matter?
Learn how setting up an RSS reader can save you time hunting for new blog posts and news items. Take advantage of RSS push publications to save time online.
This article appears in: Articles • Blogging • Business Technology • Level 1
Put Your Best Foot Forward With Technology
I recently spoke about 10 ways you can use free technology tools to make a great first impression. While this talk focuses on the job search, the skills and tools can help you improve how your business uses technology as well. Includes video and presentation slides.
This article appears in: Articles • Business Technology • Level 1
Hello there!
I'm Charlene Kingston.
I teach small business people how to build a thriving online business presence.
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