Small business people struggle with the time to do all of the activities required to run their business. Social media can seem like just one more nice-to-do thing unless you understand how it works to support your business.
Your customers and potential customers are searching for you online. Can they find you? Learn why it’s important to show up in search engine results and how to get your business there.
Your business needs a website to help people find you, to explain your products and services, and to tell people how to become a customer. Here’s a list of key features for every business website.
Often, it’s the small details of a visitor experience that turns them into a customer. Is your business getting these details right so your visitors feel welcome?
You can improve the conversations around your business by sharing selected content from other people with your community. Learn why content curation is a smart strategy for your online conversations.
Do your customers love your business? Maybe what they love (or don’t love) is the customer experience of your business.
Do you think adding social media will fix your current business challenges? For most businesses, it simply puts an unflattering spotlight on your operational challenges. Learn why you should fix your business before adding social media.
Do you accept every customer project you get offered? I took on a project when I felt my values were not in sync with my new customer and I learned a valuable lesson.
Learn how setting up an RSS reader can save you time hunting for new blog posts and news items. Take advantage of RSS push publications to save time online.
I recently spoke about 10 ways you can use free technology tools to make a great ﬁrst impression. While this talk focuses on the job search, the skills and tools can help you improve how your business uses technology as well. Includes video and presentation slides.