Write A Great Twitter Bio

Twitter allows you just 160 characters to describer your business in your profile. You should give careful thought to the words you choose for this important profile feature. A good Twitter bio gives potential followers and customers the basics about your business they need to decide if they want to follow you. Your Twitter describes the benefits of your business and expresses your business personality.

  • Before You Start: You are setting up a business Twitter account or fine tuning your Twitter profile.
  • Learning Level: 2 | Getting Started
  • Article Last Updated: Thursday, April 4, 2013

Twitter Bio Contents

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Your Twitter bio is an important part of your business account profile. This is the one place where you can explain a bit about your business and show a little of your personality. Potential followers check out your bio to see what you are about and to learn how to become your customer. It’s a short but critical piece of your Twitter account.

There is an art to writing a concise Twitter bio that tells people what they need to know about your business. The bio should mostly provide factual information, but should have enough flair that it doesn’t sound like a press release.

Here are some bits of information that you may want to include in your business Twitter bio:

  • What your company provides (products or services) and how they benefit the person reading your profile. Assume that the person has never heard of your company. What do you do and why should they care?
  • If you company has multiple Twitter accounts (for customer services, sales, etc.) explain the role of this account and point people to your other accounts.
  • The names of the people who who speak for your company through this account. Many companies give names followed by initials inserted in tweets for each person. For example: Jane Adams ^JA, Tom Stephens ^TS
  • Your business marketing tag line.
  • Awards and recognitions.

Twitter Bio Examples

Here are some great and not-so-great examples of Twitter bios with comments.

  • AZHighways: This is the official Twitter account for Arizona Highways magazine. Our mission is to promote travel in Arizona. | Good example because it is factual and concise, but it lacks personality.
  • CiaoBellaGelato: The official Ciao Bella twitter profile. Ciao Bella has been dishing out boldy unique gelato & sorbet for over 27 years. Your Tastebuds will Thank you. | Great example except for the mistakes in capitalization.
  • PooreBrothers: Poore Brothers® Intensely Different™ flavored chips are the alternative to those boring, big-batch potato chips that lack flavor, freshness and a flare for fun. | Great example.
  • Mashable: The hottest Twitter news, Twitter tips and Twitter help. Plus, the best social media links around! | Good example that could be improved with some personality.
  • SaundersMFG: We are the clipboard people! :-) | High on personality and helping readers connect with their products, but the emoticon is too much.
  • JoesRealBBQ: Downtown Gilbert eatery featuring award-winning food in the Heritage District | Good example that lacks personality but communicates many facts efficiently.
  • The_ASBA: Arizona Small Business Association (asba) can help your business save money, make money and create opportunities. Join asba. Be amAZed®. Call(602)306-4000 | Almost great example that needs just a little editing to have enough room for spaces in phone number.
  • ArizonaDOT: Driven to get Arizona residents where they want to go. News and information from the Arizona Department of Transportation. (Tweeting and Driving Don’t Mix!) | Great example but lose the parentheses.
  • AJBombers: Voted Milwaukee’s best new burger joint, smoke free and loads of p-nut bombs. Where everybody knows your name. Well, at least your twitter name. | Great example.
  • MySpace: MySpace is a technology company connecting people through personal expression, content, and culture. | Bad example because it reads like a corporate mission statement. It doesn’t connect with the reader or explain its benefits for the reader.
  • Yelp: The official Twitter voice of Yelp HQ. It’s a place for us to talk about press, product and policy at Yelp.com. | Good example that could be great if it explained what Yelp is.
  • Firefox: I make the web a little faster, safer, smarter, better. | Weak example that could be improved by explaining what Firefox is and correcting the grammatical error.

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Your turn: Do you agree with my assessment of these Twitter profiles? What examples of great and not-so-great profiles have you seen?
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Article categories: ArticlesLevel 2Smart ExamplesTwitter
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About author:

Charlene Kingston is the small business person behind the Social Media DIY Workshop.

10 Responses to “Write A Great Twitter Bio”

  1. Deborah says:

    Thanks for the post, we went in and made the recommended changes in capitalization!

  2. Charlene says:

    Thanks for sharing, Deborah. Your company, Ciao Bella Gelato, does a great job on Twitter!

  3. [...] Writing Your Twitter Bio Your bio is a key element to getting more followers. It explains what you’re doing and what type of person you are in a very brief and concise format. [...]

  4. Excellent article and examples. I have recommended this article on my Squidoo site” How to Write a Bio” http://www.squidoo.com/howtowritebio

  5. Charlene Kingston says:

    Thanks for the hearty recommendation, Barbra. Always appreciated!

  6. Hayley says:

    Thank you for the information Charlene! I never used Twitter much till now, but with these tips it might be a good time to start doing so!
    Hayley recently posted “The Right Way To Find Your Singing Voice.”

  7. Charlene Kingston says:

    Twitter is a really powerful tool if you can wrap your head around how it works. Why don’t you also download my free ebook, Twitter For Beginners? The link is in the right column. Good luck!

  8. Rob Kaminoff says:

    Hi Charlene,

    Nice article; thanks for sharing. I have one question: Does the 160 character limit on bios apply to characters only or to spaces as well?

  9. Charlene Kingston says:

    That limit is for everything, Rob.

  10. [...] Write A Great Twitter Bio Share this:FacebookTwitterPrintMoreLinkedInEmailLike this:LikeBe the first to like this post. This entry was posted in Social Networking and tagged marketing, Real Estate, Social Media, Twitter Bios. Bookmark the permalink. ← QR Codes – Information on Your Smart Phone [...]

  11. I am extremely inspired along with your writing abilities as neatly as with the structure in your blog. Is this a paid subject matter or did you customize it yourself? Anyway stay up the nice quality writing, it’s uncommon to see a nice weblog like this one nowadays..

  12. Charlene Kingston says:

    Thanks. This site is entirely my own work.

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  1. Twitter 101 for Businesses | Jenn's Zen

    [...] Writing Your Twitter Bio Your bio is a key element to getting more followers. It explains what you’re doing and what type of person you are in a very brief and concise format. [...]

  2. You. In 160 Characters or Less | The Personal Marketing Company

    [...] Write A Great Twitter Bio Share this:FacebookTwitterPrintMoreLinkedInEmailLike this:LikeBe the first to like this post. This entry was posted in Social Networking and tagged marketing, Real Estate, Social Media, Twitter Bios. Bookmark the permalink. ← QR Codes – Information on Your Smart Phone [...]

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