Twitter allows you just 160 characters to describer your business in your profile. You should give careful thought to the words you choose for this important profile feature. A good Twitter bio gives potential followers and customers the basics about your business they need to decide if they want to follow you. Your Twitter describes the benefits of your business and expresses your business personality.
- Before You Start: You are setting up a business Twitter account or fine tuning your Twitter profile.
- Learning Level: 2 | Getting Started
- Article Last Updated: Thursday, April 4, 2013
Twitter Bio Contents
Your Twitter bio is an important part of your business account profile. This is the one place where you can explain a bit about your business and show a little of your personality. Potential followers check out your bio to see what you are about and to learn how to become your customer. It’s a short but critical piece of your Twitter account.
There is an art to writing a concise Twitter bio that tells people what they need to know about your business. The bio should mostly provide factual information, but should have enough flair that it doesn’t sound like a press release.
Here are some bits of information that you may want to include in your business Twitter bio:
- What your company provides (products or services) and how they benefit the person reading your profile. Assume that the person has never heard of your company. What do you do and why should they care?
- If you company has multiple Twitter accounts (for customer services, sales, etc.) explain the role of this account and point people to your other accounts.
- The names of the people who who speak for your company through this account. Many companies give names followed by initials inserted in tweets for each person. For example: Jane Adams ^JA, Tom Stephens ^TS
- Your business marketing tag line.
- Awards and recognitions.
Twitter Bio Examples
Here are some great and not-so-great examples of Twitter bios with comments.
- AZHighways: This is the official Twitter account for Arizona Highways magazine. Our mission is to promote travel in Arizona. | Good example because it is factual and concise, but it lacks personality.
- CiaoBellaGelato: The official Ciao Bella twitter profile. Ciao Bella has been dishing out boldy unique gelato & sorbet for over 27 years. Your Tastebuds will Thank you. | Great example except for the mistakes in capitalization.
- PooreBrothers: Poore Brothers® Intensely Different™ flavored chips are the alternative to those boring, big-batch potato chips that lack flavor, freshness and a flare for fun. | Great example.
- Mashable: The hottest Twitter news, Twitter tips and Twitter help. Plus, the best social media links around! | Good example that could be improved with some personality.
- SaundersMFG: We are the clipboard people! | High on personality and helping readers connect with their products, but the emoticon is too much.
- JoesRealBBQ: Downtown Gilbert eatery featuring award-winning food in the Heritage District | Good example that lacks personality but communicates many facts efficiently.
- The_ASBA: Arizona Small Business Association (asba) can help your business save money, make money and create opportunities. Join asba. Be amAZed®. Call(602)306-4000 | Almost great example that needs just a little editing to have enough room for spaces in phone number.
- ArizonaDOT: Driven to get Arizona residents where they want to go. News and information from the Arizona Department of Transportation. (Tweeting and Driving Don’t Mix!) | Great example but lose the parentheses.
- AJBombers: Voted Milwaukee’s best new burger joint, smoke free and loads of p-nut bombs. Where everybody knows your name. Well, at least your twitter name. | Great example.
- MySpace: MySpace is a technology company connecting people through personal expression, content, and culture. | Bad example because it reads like a corporate mission statement. It doesn’t connect with the reader or explain its benefits for the reader.
- Yelp: The official Twitter voice of Yelp HQ. It’s a place for us to talk about press, product and policy at Yelp.com. | Good example that could be great if it explained what Yelp is.
- Firefox: I make the web a little faster, safer, smarter, better. | Weak example that could be improved by explaining what Firefox is and correcting the grammatical error.
Your turn: Do you agree with my assessment of these Twitter profiles? What examples of great and not-so-great profiles have you seen?