Create A Facebook Page For Your Business (Part 2)

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Want to build your business Facebook page? Here are instructions along with important tips for getting off to a great start. (Part 2 of 2)

Before You Start: You want to create a Facebook business page. You understand why a Facebook page is the best option for your business. You have a personal Facebook account. You started created a Facebook page in part 1.
Learning Level: 2 | Getting Started
Article Last Updated: Wednesday, August 17, 2011

Completing Your Business Page

What you should have ready:

You have started creating your business page.
An image file for your business page. A rectangle picture (tall and thin) looks best for your main profile picture. Facebook allows you to use a square portion of your mail profile picture as your thumbnail. The thumbnail appears next to each post and comment.
Decide on a brief description of your business (86 characters) that appears in the About heading in the left column below your profile picture.

Here are few other tips before you jump into the procedure:

You don’t have to set privacy settings for your business. A business page is public. You can restrict access by country and age only.
You should complete your business page before you publish it. This way, your page stays private until you have everything ready to go.

To continue creating your Facebook business page:

Display your incomplete business page (if necessary). Use Facebook’s search feature if you don’t know the exact web address.
Click Edit Page (top right). Facebook displays the settings and information options for your new page.
Click Manage Permissions (if necessary).
1. Select all appropriate country and age restrictions.
2. For maximum community interaction, select Wall Tab Shows – All Posts, and check all Posting Ability options.
3. At Moderation Blocklist, provide a list of any words or phrases you don’t want people to use in wall posts and comments (if desired).
4. Select a Profanity Blocklist setting (if desired).
Click Save Changes.
Click Basic Information.
Type information for each block (as desired). This includes the About description that appears below your profile picture.
Click Save Changes.
Click View Page (top right).
Complete Step 1: Add An Image of Get Started. After you add your profile picture, Facebook renumbers the steps in Get Started.
Click Wall (left column).
Post your first status update on your new page’s wall.
If your profile picture thumbnail (next to your post) needs adjusting:
1. Click Edit Page (top right).
2. Click Profile Picture.
3. Click Edit Thumbnail. Facebook displays the Edit Thumbnail window.
4. Use the cursor to move the image within the square to create the best thumbnail.
5. Click Save.
6. Click View Page.
Click Info (left column) to review your business page basic information.
When your new page is ready to share, click Publish This Page in the message box (top). Your page is now available to everyone on Facebook.
Complete the remaining steps of Get Started.

There are many other things you can do to customize your page and post content. It’s a journey of a thousand steps, and you have completed the first step. Congratulations.

Your turn: What did you learn when you created your business Facebook page? Share you experience here.

Related Articles:

Article categories: Articles • Facebook • Level 2
Article tags: Facebook • Facebook Business Type • Facebook Moderation Tools • Facebook Page • Facebook Personal Account • Procedure • Spam • Status Update • Wall Settings

About author:

Charlene Kingston is the small business person behind the Social Media DIY Workshop.

11 Responses to “Create A Facebook Page For Your Business (Part 2)”

Paula says:

May 4, 2011 at 4:10 pm

Hi, I’m wondering if you can help me with a FB page problem. I was made admin of a business page owned by someone else, but I can’t do any admin actions; there’s no Edit button and all the menus on the top right are for my personal account. I tried loading the PageManager app but it wants me to create a new business page instead of letting me access the existing one.
Charlene Kingston says:

May 4, 2011 at 4:49 pm

From what you describe, it sounds like you haven’t been made a page administrator. When you visit the page, you should see the Edit button in the upper right corner. A quick way to review the pages where you are the admin is under Account (top right), Use Facebook as Page, and a list of the pages where you are admin appears.

Go back to the page owner and have them review their page admins. It’s easy. Have them Use Facebook As Page. In the upper right is a box with a list of the page admins. If they have several, they may need to click See All.

If you need any further help, just let me know.
Paula says:

May 4, 2011 at 5:22 pm

Thanks, I’ll contact them and see if they can clear this up.
Beverly says:

August 31, 2011 at 1:51 pm

Hi,
Your articles are fantastic, thank you. FB documentation is horrible, so you are a blessing. I’ve created a business page (and later created a personal profile). My problem is that I’m trying to create a FB app that will upload photos to my business page (I want to automate the periodic rotation of photo albums so that I do not have to upload photos manually). In the app, I can read album/photo data from my business page, but I can neither create albums nor upload photos there. On the other hand, I can create albums and upload photos to the Photos -> My Uploads tab of my personal profile. But that does me no good.

How can I load photos through an app to my business page? I must be missing something very fundamental, but I’ve tried every coding example I can find on the Internet, and nothing works.

Thank you very much.
Charlene Kingston says:

August 31, 2011 at 8:32 pm

Hi Beverly. Unfortunately, working with Facebook apps is beyond my expertise. I haven’t done much work with apps, and I don’t really know how they work on a technical level. I’m sorry I can’t help you.
Ronnie says:

January 1, 2012 at 10:05 am

Hi, I have opened a business page on fb, but now I also want to open a personal account. Do I have to open a different account with a different email and pw?
Charlene Kingston says:

January 1, 2012 at 3:23 pm

You can open a second account. Your first account is a business account that only accesses your business page. Your second account will be a personal account. Set yourself up as an administrator on your business page, and then you can use your personal account to access both your profile and your business page. You won’t need to log in and log out to switch between the two. Take advantage of the Use Facebook As Page feature to switch back and forth.

You can also convert your business account to a personal account. There is an option when you log in to create a profile. That would change your business account into a personal account that is linked to both your business page and a new personal profile.
Ronnie says:

January 2, 2012 at 2:20 am

Hi Charlene,
thank you so much for your quick reply, after spending so many hours on the internet without success to find an answer, also fb forum is not easy to understand as a beginner and I was just confused about the fb term of not beeing allowed to have two accounts.
Anyway thanks again your site is a real good source of information.
Charlene Kingston says:

January 2, 2012 at 8:50 am

I’m glad to be helpful, Ronnie. You don’t have two accounts. You have an account (your profile) and your business has an account. When your business is small, it’s easy to be confused about this. But imagine for a minute that you are running a restaurant, or a chain of dry cleaners. That makes the distinction between you and and the business very clear.
Ronnie says:

January 2, 2012 at 1:44 pm

Hi Charlene,
still having troubles to understand. I have opened the business page, but how do i actually open a personal profile? I have tried to sign up for a new profile , but get the message that I have already an account and to log in, so I log in and come to my page. Can I start my profile from my page? Thanks for your help. (on my website is a link to my facebook page, maybe have a look, as I might use wrong terms to explain)
Charlene Kingston says:

January 2, 2012 at 3:53 pm

Log out of Facebook. Create a new account (with a different email). You will get that message if you use the same email.