Create A Facebook Page For Your Business (Part 1)

Want to build your business Facebook page? Here are instructions along with important tips for getting off to a great start. (Part 1 of 2)

Selecting Your Facebook Business Type

Before you can created your Facebook business page, you need to select the business type for your page. The business type you select determines the features for your page. After you select a business type, if you realize you would prefer a different type, you can’t change your business type. You must delete your page and start over.

Business types fall into three general categories:

  • Local Business or Place.
  • Company, Organization, or Institution.
  • Brand or Product.
  • Artist, Band, or Public Figure.
  • Entertainment.
  • Cause or Community.

For most businesses, you can decide easily which category is most appropriate. However, you may have some difficulty choosing the best sub-category because Facebook doesn’t provide any supporting information.

To Add Your Business To Facebook:

These instructions assume that you have a personal Facebook account. If you don’t have a personal Facebook account, consider opening one based on the limitations of a business account.

  1. Log in to your Facebook account (if necessary).
  2. Go to Create A Page.
  3. Click on the appropriate business type. Choose carefully because you cannot change this later.The Facebook business page types.
  4. Choose the appropriate business category from the drop-down list (if available). You can change the business category later if necessary.
  5. Type all requested information for your business type. Each business type requires different information at this step.
  6. Check that you agree to the Facebook Pages terms of service.
  7. Click Get Started.

Facebook makes sure that your business page name is available and displays the new blank new page. Facebook also publishes your new business page to the community.

To keep your new page private while you are working on the details:

  1. Click Edit Page. Facebook displays the page settings options.
  2. Click Manage Permissions (if necessary).
  3. At Page Visibility, check Only admins can see this Page checkbox.
  4. Click Save Changes.

Tip: You can use Facebook’s search feature to find your page later. You might also bookmark your new business page using your browser bookmarks or favorites feature.

See Create a Facebook Page For Your Business (Part 2) for instructions on completing your Facebook Page.

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Your turn: What did you learn when you created your business Facebook page? Share you experience here.

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About author:

Charlene Kingston is the small business person behind the Social Media DIY Workshop.

6 Responses to “Create A Facebook Page For Your Business (Part 1)”

  1. Barbra says:

    Great article Charlene. One tip that I would add is that if you don’t want info from your business page to appear on your personal FB profile, don’t “like” your business page. As soon as you like something, posts and comments from the “liked” page start appearing in your personal FB.

  2. Charlene Kingston says:

    Great tip, Barbra.

  3. Anoop Menon says:

    Great. When I was looking for a compelling reason to create a facebook fan page, this news helped me make up my mind.

  4. Charlene Kingston says:

    I’m glad this post helped you, Anoop!

  5. Dave says:

    Hi
    Fab & informative site! I was made redundant last year and started a facebook page on a tentative business idea, in addition to my fb personal page. (I know now that this is against FB rules!) Possibly this could be a little income for me – should I migrate this page to a business one or add a business page to my profile? That means starting again? I have built up over 1000 friends, I would hate to lose them in the migration.

    Thank you!

  6. Charlene Kingston says:

    Sorry for the delay in my response, Dave. My site was hacked and was down for almost a full day.

    Here’s the deal about putting a business on a personal profile. It’s against Facebook’s rules, and they do eventually find you and shut down your account. So the real question is: do you want to invest the time to fix it before it gets shut down, or start over the correct way after they shut you down?

    I’ve written an article on the strategy for making that transition (http://socialmediadiyworkshop.com/2009/12/changing-your-facebook-presence-to-a-fan-page/). The hard truth is that you will lose people. There are people who are friends of your incorrect business “page” today who won’t follow you to the correct business page. You may lose as much as 60%. So be prepared for that. But here’s the other truth: if they don’t follow you, they are not really interested in your business. They are dead weight in your list today. They are not going to buy from you.

    When people have to make a big change, like moving their Facebook business to a business page, or changing their email service–anything that requires action on the part of your followers–you find out who really cares about your business and who could care less. I think that is a blessing in disguise. Wouldn’t you rather have a small but active and dynamic list of people who love your business and want to buy from you? There are tricks to get numbers of people to follow you on every social media site, but what’s the point? If they are not potential customers, why bother?

    Good luck to you.

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