It takes a little time and effort to build your Twitter community. If you have been working at it and are frustrated with your progress, maybe there is something that you should change. Here are six suggestions for potential red flags others see in your account.
- Before You Start: You have a business Twitter account.
- Learning Level: 3 | Building Skills
- Article Last Updated: Thursday, April 4, 2013
Increase Your Twitter Appeal
If you are frustrated with the amount of time you have invested in your slow-growing Twitter community, maybe you are not sending out the message you mean to send out. Here are some reasons why people may decide not to follow you.
1. No Avatar (Or A Bad Avatar)
If you are still using the default Twitter avatar and you have been on Twitter more than 24 hours, you need to fix this!
If you are a solopreneur or run a very small business, consider using your face as your avatar. People respond to faces, and it makes your business more personal.
Make sure that your logo is the appropriate size and shape for your Twitter avatar. Most logos are rectangular, and Twitter wants a square avatar. Either adjust your logo to make it square, or pull out one element of your logo to use for your avatar.
2. Incomplete Profile
Give people the information they need to become a customer of your business. Use every component of your profile. Write a complete bio. Provide a link to a website where they can learn more about your business. People will connect with you faster if you tell them who you are.
3. Goofy Numbers
The pattern of your follower and following numbers tell people some interesting things about your Twitter use. Make sure you know what your numbers communicate to others.
- If you have a large number of updates (over 1,000) and you follow a lot more people than follow you, you look like a spammer.
- If you have a lot of followers (more than 100) and you have zero updates, you look like a spammer.
Of course, as you start building your community, you will follow more people than you have following you. That’s normal. But the numbers should balance out over a few weeks.
4. Broadcast vs. Reply Ratio
Do you just send out tweets, or are you engaging in conversations with your community? You should expect to have 25% replies (or more) in your archive to show you are talking in your community. Replies to known celebrity accounts don’t count.
Some businesses engage their community more than 25%. New business Twitter accounts typically don’t engage as much as businesses with more established communities.
5. Intolerant Viewpoints
Do you get angry and rant in your tweets? Do you talk about religion or politics or other polarizing topics frequently? Your business Twitter account should engage your community around topics related to your business, so unless your business involves your church or is involved directly with politics, you might consider limiting your comments about these topics. Or get a personal Twitter account where you talk about this non-business topics.
If people sense that you are more likely to argue than discuss, or that you are not tolerant of divergent viewpoints, your tweets may be shutting you off from business.
6. 24 Hour Sales Machine
Do all of your tweets promote your business products and services? This is one of the biggest reality checks on social media. You can’t just show up and talk about yourself. If you are used to doing that through your emails and websites and blog posts, you will have a rough time getting real traction on any social media.
It’s okay to mention your business. But you should also promote the good work of others and be generous in pointing out resources to your community that do not benefit you.
Your turn: What do you look for when you evaluate someone new on Twitter? What raises red flags for you? Share your opinions in the comments.