You may have noticed that some of the people you follow use Twitter while attending various conferences and trade shows to share tidbits they pick up in sessions. The next time you attend a conference or trade show, why not use Twitter to share what you are learning with your community?

• Before You Start: You have a business Twitter account. You are attending a workshop or conference where you can tweet about the conference.
• Learning Level: 4 | Creating Solutions
• Article Last Updated: Wednesday, August 17, 2011

Conference Twitter Strategy

Here are some ideas you can use to build your own conference tweeting strategy.

• Don’t let your Twitter use interfere with your learning. While you tweet, the speaker moves on with the presentation. Make sure you don’t miss important points while tweeting previous points.
• Use the conference hashtag  in every tweet. The hashtag uniquely identifies the conference and starts with the hash (#) or pound sign. This allows anyone to search the Twitter timeline to find tweets made about the conference, no matter who sent the tweet.
• Take a mobile device. It would be much easier to use a cell phone or other mobile device (like an iPod Touch or iPad) than using your laptop to tweet during a session. A mobile device battery is likely to last longer than your laptop, as well.
• Get a Twitter client. If you have a smart phone, get a recommendation for a good Twitter client for your phone. Google for a list of your options, or check the Twitter Fan Wiki. Get the application installed and set up before you leave for the conference, and give yourself time to practice before arriving.
• Use your cell phone to send text messages to Twitter. If you don’t have a smart phone, check out using Twitter with text messages. It only takes a few minutes to set up your phone with your Twitter account. Make sure that your cell phone plan will allow you to send and receive these text messages without any additional costs.
• Use your cell phone with the mobile Twitter website. If you have a web-enabled cell phone, you can access the mobile version of Twitter (m.Twitter.com) from your cell phone. It’s quite different from using Twitter.com, but is a good alternative to text messages.
• Practice with your device before you travel. Before you leave, spend a few minutes using your preferred device to access Twitter. In fact, you might want to take you equipment to a local coffee shop or other location with free wifi. Spend enough time to work out the kinks so you are ready to adjust to the conference setup.

Many conference speakers today know that their audience will be using Twitter and they organize their presentation to support tweets during their presentation.

Your turn: Have you used Twitter during a conference or trade show? Have you followed tweets from a conference that you were unable to attend? Share you opinions and feedback here.

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