This weekend, I spotted a local business advertising it’s social media presence on its signs. It’s a sign of things to come, and a great example of what you can do with your own business.

• Before You Start: You use social media for business. Or you are considering using social media for your business.
• Learning level: 1 | Social Media Basics
• Article Last Updated: Wednesday, August 17, 2011

Kierland Commons Social Media Passport

On Sunday (January 31, 2010), I spent some time at one of my favorite local shopping centers, Kierland Commons in Scottsdale, AZ. I had a great time hitting all my favorite stores and then spent some time relaxing in the courtyard at the center. But the highlight of my afternoon wasn’t the great deal I snagged in a shop or the yummy tea latte I sipped in the courtyard. It was spotting this sign.

I got excited because it was a first. It reminded me of the first time I saw a web address (URL) on TV and on a billboard and in a magazine, way back when the internet was new (and the earth was still dewy), around 1996. You remember how cute we were, always including the http:// before the address?

Kierland Commons is one of the businesses I’ve listed in my Phoenix small business lists (I have two lists because of the 500 member limitation on lists). I think they do a great job promoting their shopping center and their tenants on Twitter and Facebook. They even include their Twitter and Facebook information on the printed shopping center directory for visitors.

If you are looking for a good example of how to do social media in the retail space, check them out.

Your turn: Have you seen a local business advertise its social media presence? Have you started to include your social media passport on your own business materials? Share your experience here.

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