Facebook provides several ways that you can invite people to attend an event you created on Facebook. This is the second of three articles about creating Facebook business events. In the next article, you learn how to manage guest RSVPs.
- Before You Start: You created a Facebook business event and you are ready to invite people to attend.
- Learning Level: 3 | Building Skills
- Article Last Updated: Wednesday, November 8, 2011
Facebook Accounts & Events
Before going any further, make sure that you understand what kind of Facebook account (how you log into Facebook) you are using right now. This is not the same thing as separating your personal profile from your business page.
This is one of the most confusing things about Facebook.
If you log in to Facebook using a business account, you can’t invite your friends to your business event because as a business, you don’t have friends! However, if you log in to Facebook using a personal account and you are a page (or event) administrator, you have the option to invite your friends to your business event. In fact, anyone that you make an event administrator can invite their personal friends to your business event.
Facebook Business Events
Facebook doesn’t allow you to invite your business page fans (the people who like your business page) to your event. While this does limit businesses who schedule business events, it fits with the Facebook emphasis on individual privacy. When someone becomes a fan of your business, Facebook keeps their personal information private from your business.
You do have many options for inviting people to your event using your Facebook event. You just have to think about your strategy for invitations and be prepared to reach out in unexpected ways. Don’t rely just on Facebook to send out your invitations. You need to use every communication method available to your business to invite people to attend your event. You can use your Facebook event to provide the event details and manage the RSVPs.
Invite People To Your Facebook Business Event
There are several ways you can notify people of your event on Facebook. You are not limited to people who are on Facebook.
The Event On Your Business Page
Facebook automatically added your business event to your business page as a wall post. Anyone who sees your event on your wall or in their news feed can RSVP to your event.
- Everyone who is a fan of your business page sees your event in their news feed just like they see your wall posts. (There is no guarantee that Facebook displays your wall posts to every fan. It uses a complicated process to decide who sees your wall posts. That’s a topic for another article!)
- Anyone who has a Facebook account who lands on your business page sees your event on your wall.
- Depending on your Event application settings, you may have an Events menu option in the left column.
Update Your Page Fans
Facebook removed this feature in September 2011. They have not replaced it with any similar feature.
You can send an update to the fans of your business page. However, updates are not like messages and your fans may not know where to look for them. You can’t count on your fans reading your updates. To send an update to the people who like your page: Display your event page. Click Update Fans of [your business page name]. If you are using Facebook as your page, you will have to switch back to your profile to complete this task. Facebook displays the Send An Update page. You can send the update to all of your fans, or use the Target This Update check box to focus your update to specific fans based on demographics. Type the update message subject. Type the update message text. Click Send. Your fans find your update in the Updates tab of their Messages inbox.
Invite Your Personal Friends
If you have a Facebook profile and you are an event administrator, you can use the Select Guests To Invite event option to invite your personal Facebook friends to your business event. It is a best practice to not mix your business and personal contacts on Facebook. However, you may have a friend or two whom you would like to attend your event.
Ask Your Customers To Invite Their Friends
Anyone who visits your event page and has a Facebook personal profile can use the Select Guests To Come event option to attend your event. This feature allows them to review a list of friends and select the appropriate friends to invite. The newly invited guests receive a personal invitation from the person who sent it, not an invitation from your business.
Your turn: What is your experience inviting people to Facebook events? Share your experience and tips here.
- Create a Facebook Event
- Backing Up Your LinkedIn Connections
- Should My Business Be On Facebook?
- Manage Your Facebook Event
- Keeping The “Social” In Social Media
Article categories: Articles • Events • Facebook • Level 3 • Proximity Marketing
Article tags: Email • Email Address • Facebook • Facebook Event • Facebook Fans • Facebook Friends • Facebook News Feed • Facebook Page • Fans • Friends • Privacy • Procedure • Proximity Marketing • RSVP • Strategy • Web Address (URL)