- Before You Start: You have a Facebook business page. You are planning a business event and want to use Facebook to provide event information and manage RSVPs.
- Learning level: 3 | Building Skills
- Article last updated: Wednesday, August 17, 2011
One way you can bring people to your business is by hosting an event. Your event might be a workshop, a brown bag lunch speaker, or a tweetup at your business. Facebook allow you to create an event listing that you can share with people on Facebook. Your Facebook event can also be seen by people who are not Facebook users.
At the end of this article, you have added a Facebook event. Before you get started, here are some decisions you need to make:
- What is the event name? This is one event detail that you can’t change later, so make sure you start off with the best name.
- Do you want to make the event private? This means that only invited guests know about the event and the event administrator must invite each guest.
- Do you want to make the invited guest list available to anyone who visits the event page?
If you have a personal Facebook account and want to make a business event, it’s important that you follow these instructions exactly. Unfortunately, Facebook makes it easy to create an event that isn’t attached to your business page. If you create a personal event, you can’t attach it to your business later.
Add A Facebook Event
To add an event for your business:
- Switch to use Facebook as your page.
- Click Events (left column). Facebook displays a list of upcoming events for your business (if available).
- If your page doesn’t have an Events option: Click Edit Page. Click Apps. Locate Events in the list. Click Edit Settings. Facebook displays the Edit Event Settings window. Next to Tab, click Add. Click Okay. Click View Page. Return to Step 2.
- Click Create An Event. Facebook displays the Create An Event page.
- Add an event photo using the Add Event Photo button. Add a picture from your computer. You can add your company logo, but a picture that includes people is more effective. The image is an important part of the event page. Don’t skip this step.
- Enter the event date and time, including an end time if appropriate.
- Type the event name at What Are You Planning? Choose carefully because you cannot change the event name after someone RSVPs that they are attending.
- Type the event location, and add a street address if desired.
- At More Info, type the event description. This information describes your event to people who receive invitations or land on your event page. Be clear and focused, but include enough information that people understand your event and are excited to attend.
- If the guest list is public, leave the Show The Guest List On The Event Page checked.
- If you want guests to be able to write on the event’s wall, leave the Non-Admins Can Write On The Wall checked.
- Click Create Event. Facebook displays the event page.
- At the event page, review your event details and use Edit Event to make any necessary changes .
You have created the event and the event page appears in Facebook. In the next article, you learn how to invite guests to your event.
Your turn: How have Facebook events helped you advertise events at your business? Share your experience and insights here.