Summary: LinkedIn allows you to publish your most recent blog posts on your profile. This is a great way to get more eyeballs on your blog posts, and it adds a level of professionalism to your LinkedIn profile.

Before You Start: You have a business blog. You have a LinkedIn account.

Learning Level: 4 | Creating Solutions

Article Last Updated: Thursday, 16 June 2010

Publish Your Blog on LinkedIn

Add your blog to your LinkedIn profile to get the most from both.

You work hard on your business blog. You invest the time to research and write posts that benefit your blog community. You do everything you can to promote your blog to expand your community and build your reputation as an expert in your field.

Have you added your blog to your LinkedIn profile?

LinkedIn allows you to connect your blog to your profile through specialized applications. These applications automatically show the most recent blog posts to anyone who lands on your LinkedIn profile. This gives you many benefits, including:

• Allows you to show your expertise to people when they review your work history.
• Introduces new people to your blog who might not have found your blog another way.
• Lets your LinkedIn connections learn more about you and your expertise.

Connecting Your Blog To LinkedIn

LinkedIn provides two different applications that connect blogs to LinkedIn profiles.

• Blog Link. This application supports all of the major blogging platforms.
• WordPress. This application connects any blog on the WordPress platform.

To add your blog to LinkedIn:

1. Display your LinkedIn profile with the Edit My Profile tab.
2. Scroll below your work history Summary to the Applications area.


The Applications section showing the Add Application option.

3. Click Add Application. LinkedIn displays a page that contains all of the available applications.
4. Scroll through the list to find the blog application of your choice (Blog Link or WordPress) and click on the application name or icon. LinkedIn displays an information page for your selected application.
5. Read the details about this application.
6. On the right, choose the appropriate settings for your blog application and click Add Application button.
7. Provide the information required by the application to display your blog and choose your settings.

Your blog now displays on your LinkedIn profile.

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