Blog About Your Press Release

Summary: A social media press release strategy helps your business in many ways. When you write a press release designed for search engine results for each event that is newsworthy to your customers, you not only inform your customers but improve the search engine results for your business website and blog for your target keywords.

Before You Start: You have a blog. You have written a social media press release about an event or accomplishment for your business.

Learning level: 4 | Creating Solutions

Writing Social Media Press Releases

Write a press release each time you have something a customer would think is newsworthy.

There is an art to writing a press release, but there are simple tips for writing a press release that maximizes the search engine benefits from your press release. You should be writing press releases for your business regularly, and you should be optimizing them for search engines to get the maximum benefit from them.

If you are not sure why you should be using press releases in the social media age, take a few minutes to read David Meerman Scott’s “The New Rules of PR: How to create a press release strategy for reaching buyers directly” (free ebook).

Add Your Press Release To Your Website

Your business website should have a page where you attach press releases. You can also add any mentions of your business in the local media, which could include video clips or links to articles.

If you don’t have any press releases or media links today, start building them. There’s no reason why you can’t go back several months and write a press release for past events. After you have a couple of press releases ready to post, create a new website page and add your press releases in chronological order. Every month or so, write a new press release and add it to your website.

In the past, you only wrote a press release when you had an event that the news media would think is newsworthy. That’s a pretty high standard! In the social media age, you write a press release when you have news that your customers would think is newsworthy. That’s a completely different way to define newsworthy.

Here are some tips for getting the most search engine benefit from your press release and website news page:

• Include your target keywords in the press release file name.
• Put dashes (-) between words rather than spaces or underscores (_) in the press release file name.
• Use target keywords as the anchor text for the link to your press release.

Blog About Your Press Release

Each time you write a press release and post it to your website, write a blog post about it. In the blog post, you can recap the news and give a bit more background. You can explain things in more detail than the press release, and include information that you couldn’t include there.

Here are some tips for getting the most search engine benefit from your blog post:

• Use target keywords as the anchor text for the link to your press release.
• Write your blog post to include as many of the target keywords for your press release as possible.

With a little effort, you can build your press release strategy and start getting the benefit of improved search engine results for your website and blog for your target keywords.

Your turn: Have you developed a social media press release strategy for your business? What have you learned in the process? Share you experience here.

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