Comments on: Social Media Press Releases

By: Charlene Kingston

Charlene Kingston — Wed, 20 Jul 2011 00:48:52 +0000

You are welcome, Sheila. Thanks for stopping by.

By: Sheila Bocchine

Sheila Bocchine — Tue, 19 Jul 2011 20:45:56 +0000

Wow! This is exactly what I’ve been looking for. Thank you so much for writing this!!
Sheila Bocchine recently posted “31 before 32 – Update!.”

By: Charlene

Charlene — Sat, 02 Oct 2010 20:31:15 +0000

Lisa, press releases definitely fit a sort of template. It's not something that every writer knows how to do. A good writer with a good example can create a great press release the first time out, especially with the Press Release Grader to help. I recommend that you read 20 or more press releases until you find one that has the same tone and voice you want to convey, and then use that as your template. There are many online press release aggregators, like PR Newswire, to make it easy to find press releases for reading. Good luck!

By: Lisa Raymond

Lisa Raymond — Sat, 02 Oct 2010 07:16:18 +0000

This is a great post! If someone isn’t ready to tackle writing their own, should they try to find a template to “fill in” or just hire a professional writer? Do all professional writers know how to write a press release? Seems like a very specialized type of writing to me.
Lisa Raymond recently posted “What Is Your DefinitionOf A “Hero”.”

By: Deb Robison

Deb Robison — Thu, 18 Feb 2010 03:10:22 +0000

Sure thing Charlene! We had a PR firm from New York here pitching a local event and they complained that they couldn’t get into the local press- turned out they were sending out press releases in pdf’s. We had to politely explain why that was. I think cutting and pasting copy is, um, “unoriginal”, but apparently when resources are down and you want to get the word out, it’s something smaller publications may rely on.

One thing I found with pitchengine is that it seemed like as soon as I posted a release, it went to the top of the google rankings within an hour. Which was awesome!

One other thing I would add is that a social media release does not replace relationships with bloggers & journalists- it just helps you get the word to them more efficiently, or in their preferred medium. You still have to get to know them, follow their work and make your content relevant to their publication
.-= Deb Robison´s last blog ..Fan Page Analytics Part II =-.

By: Charlene

Charlene — Thu, 18 Feb 2010 02:54:12 +0000

Thanks for the feedback and questions, Deb. I don’t know pitchengine, so I’ll have to learn about that. I think your point about regional differences is a great one. I send out press releases to my local media, and this is based on my experience. None of them take content pasted into emails, but I don’t know why! It seems like a much easier process. I’ll publish more press release articles as I get more education.

By: Deb Robison

Deb Robison — Wed, 17 Feb 2010 21:04:00 +0000

Hi Charlene:

I love your tips! Is there a reason you didn’t suggest using a tool like pitchengine? So many reporters/bloggers like being pitched over twitter now, that using pitchengine makes that process easy. I think pdfs are great, but I think there are regional differences to this approach. In Denver, our local papers have dwindling resources, so we send releases in the body of an email, or word doc as sometimes copy is literally “cut and paste”.

Those are just some thoughts and questions.
@DebInDenver
.-= Deb Robison´s last blog ..Fan Page Analytics Part II =-.