Summary: Fairytale Brownies, Inc. started blogging and improved their search engine results, saving money in the process.
Before You Start: You understand basic searching on Google and have seen ads on search results pages.
Learning level: 4 | Creating Solutions
Article Last Updated: Monday, 2 August 2010
Fairytale Brownies & Social Media Success
David Kravetz and Eileen Spitalny of Fairytale Brownies, Inc. Photo © Fairytale Brownies, Inc.
Fairytale Brownies, Inc. is a catalog and online retailer of gourmet brownies and related items, and a social media success story. Founded in 1992 in Phoenix, Arizona, the company has grown to approximately 40 employees with annual revenue estimated at $9,000,000.
In 2008, the company was spending money placing ads on Google so their company would appear when people did searches for phrases like “gourmet brownie” and “brownies delivered.” This strategy was getting them leads and driving traffic to their website. But their tech-savy web team leader, David Kravetz, decided to take a different approach.
Blogging Equals Search Engine Success
David started a blog on the company website, and started writing about their brownies and their services. Google indexed the blog posts, and ended up giving Fairytale Brownies very high search results ranking for their key words and phrases. They even landed in the top results spot for “delivery brownies.”
Showing up high in the search results is always better for business than being in an ad along the margin. Soon, Fairytale Brownies was saving the money they used to spend on Google ads, and they were getting better traffic to their site.
Borrow This Idea
Would you like to have your company appear in the first few items for your key search words and phrases? Perhaps a blog can help you accomplish this goal. It’s important to write about topics related to your business because the words in your posts are what determine your search results ranking. In fact, you can write a blog post with a specific search phrase in the blog title and throughout the post for maximum benefit. This strategy is called organic SEO (search engine optimization).
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