Add A Company Profile To LinkedIn

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You can add a company profile for your small business on LinkedIn. A company profile increases your visibility on LinkedIn, adding your company to search results and enhancing personal profile information.

Before You Start: You have a personal profile on LinkedIn. You work at (or own) a small business and have an email address from the business website domain.
Learning Level: 2 | Getting Started
Article Last Updated: Wednesday, August 17, 2011

LinkedIn Company Profile

In addition to posting your personal profile on LinkedIn, you can add a company profile for your small business. A company profile gives you these features:

A company description and link to your website.
A dynamic list of employees based on individual work history information.
Additional information pop-up about your company on employee profiles.
Your company appears in company and industry searches.

An LinkedIn profile showing the company pop-up information.

Add Your Company To LinkedIn

To add your company to LinkedIn:

Login to LinkedIn and display your profile.
Click Companies in the menu. (You may have to click More to see this option.)
On the Companies page, click Add A Company. (LinkedIn may ask you to log in.)
Type the company name and your email address. (If your company email address is already verified with your account, skip to step #8.)
Click Continue.
LinkedIn sends you an email at your company email address.
Open the email from LinkedIn and confirm your company email address.
Identify the people who can edit your company page.
Provide details about your company to appear in your company profile.
Click Publish.

After you add your company, LinkedIn goes through all personal profiles to find people who list your company in their work history and continues to update the list as people update their profiles. You can continue to fill out supplemental company information for the profile.

Your turn: Have you listed your small business on LinkedIn? Share you experience.

Related Articles:

Article categories: Articles • Level 2 • LinkedIn
Article tags: Company Search • Employees • Industry Search • Linked In Company Profile • LinkedIn • Work History

About author:

Charlene Kingston is the small business person behind the Social Media DIY Workshop.

6 Responses to “Add A Company Profile To LinkedIn”

Andy Ptacek says:

September 23, 2010 at 2:18 pm

Thanks for the great article Charlene! I’m trying to figure out how to add a twitter feed like Starbucks has on their biz page… Might be something on the developer side…
Charlene says:

September 24, 2010 at 9:58 am

I hadn’t seen the Twitter feed option before you mentioned it. I went out to my own company profile, and found where I could add my Twitter user name. But my Twitter stream doesn’t appear. I’m going to research this further and get back to you, Andy.
Vanessa says:

March 2, 2011 at 7:53 am

Hi Charlene, thanks for the article! Did you by any chance happen to find out how to add tweets to your company page? I’ve been trying for two days now with no luck.
Charlene says:

March 3, 2011 at 10:42 am

I haven’t seen a way to add Twitter, but the next time I’m researching LinkedIn, I’ll see if I can solve this mystery.
Lisa says:

March 29, 2011 at 1:28 pm

I was wondering the same thing, and found the answer on another post…sounds like you just need to add your twitter handle, post a tweet and then it will appear. Worked for me! http://www.quora.com/LinkedIn/How-does-one-add-a-Twitter-feed-to-a-company-page
Charlene Kingston says:

March 31, 2011 at 10:55 am

Thanks so much for solving this mystery, Lisa!