Your Twitter profile allows you to link to one website page. You can  link to any part of your business online presence, but one smart idea is to create a special Twitter landing page. A Twitter landing page is a special page on your blog or website that visitors only reach from your Twitter profile. A good Twitter landing page establishes your identity with new followers.

• Before You Start: You have a business Twitter account. You have a business website or blog where you can add a Twitter landing page.
• Learning level: 3 | Building Skills
• Article last updated: Saturday, August 11, 2012

Twitter Landing Page Components

If Twitter is an important part of your social media presence, you should consider building a customized Twitter landing page for the web link option in your Twitter profile. A landing page allows you to speak directly to people who are checking you out on Twitter.

A Twitter landing page provides specific information that you normally don’t provide on your blog or website. When crafting a Twitter landing page, you could include this information:

• Welcome message. Welcome your visitors and explain that this is your customized Twitter landing page. This is like greeting someone who arrives at your front door. Be friendly and thank them for stopping by.
• Who you are. Repeat your name, your business name, and your Twitter user name (if different).
• Your business contact information. Always make it easy for people to contact your business.
• Your Twitter goal. Let people know your goal for using Twitter. By sharing why you use Twitter, you give potential followers a lot of information about how you use Twitter.
• Your tweet topics. Let people know the types of topics that you tweet about. You might think that they can review your archive to figure out your topics. However, many people won’t take the time scan more than a few tweets, and those may not represent you well. If you want engaged followers who are interested in your topics, tell them what you tweet about.
• Your follow policy. Do you follow back everyone, or are you selective about following people? There is no right or wrong decision. However, this is your chance to explain your policy so people don’t start off with the wrong impression. Most people will assume that your follow policy is the same as theirs. Giving your follow policy is especially important if you are selective. If you don’t follow back everyone, explain how you decide whom to follow.
• List of recent tweets. There are many tools that automatically display the last few tweets from this Twitter account. Which one you use depends on how you build your Twitter landing page and your technical skills. Twitter provides a series of widgets designed to make it easy to add tweets to Facebook, MySpace, and blogs on TypePad, Blogger, and others.
• Other Twitter accounts. If you have other Twitter accounts with other goals and topics, list them here. Perhaps this account isn’t the best fit for your potential follower, but they see that another account would interest them more.
• Your social media passport. If you are active in social media, you can provide a list of all of your social media accounts with links to help people find you on each one.

By giving potential followers this information, you allow them to make an informed decision about following you. It also lets them know that you are doing business on Twitter, and that you understand how to give them the information they need. It’s an important first impression!

Your turn: Do you have a Twitter landing page? What do you include on it? Have you found a landing page that you thought did a great job? Share your insights here in the comments.

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• Announcing Your Social Media Presence
• Ebook: Twitter For Beginners
• Help! My Twitter Account is Suspended!!
• Setting Twitter Goals
• Writing A Great Twitter Bio
• Signal, Noise and Twitter Following