Facebook offers three tools for creating a presence: a profile, a page, and a group. Facebook designed the page for businesses, bands, and public figures. Some people put their business on Facebook by creating a profile (personal) or a group instead of a page because it wasn’t clear that businesses belong on pages. You can move your business from a profile or group to a page.
- Before You Start: Your business appears on Facebook as a group or profile. You understand the differences between a Facebook profile, page, and group.
- Learning level: 2 | Getting Started
- Article last updated: Saturday, August 11, 2012
Moving To A Facebook Business Page
If you started out using a profile or group for your business, are you stuck? No. You can set up an official (business) page for your business (or for yourself as a business professional or public figure) and transition people to the new account. Here’s the general process.
- Create an official page. Take some time to fill out the new page with a lot of content. No one will like (become a fan) of an empty page. Start posting things to your new page even before you tell anyone it exists. In fact, Facebook will let you build out your page before you even publish it.
- Send a message to the people you want to move to your new page. Explain that you have a new Facebook page that you have designed to meet the needs of your customers. Give them some examples of what types of information you provide there, whether it is coupons, discounts, new or other business promotions. Ask them to like your new page and give them the link to make it easy.
- Keep writing welcome messages as your status update on the new page. Thank people for becoming a fan of your new page. Engage them on the new page. Let them see that you are there and ready to talk with them. Reward them by posting really good stuff.
- Assess the migration to your new page. Many people will immediately become a fan of your new page. Others will take longer and require more invitations. After a few weeks, you may want to send out another message to remind people about the transition.
- Unfriend the business contacts on your profile. After people migrate to your new page, disconnect them from your personal page. Before you do this, you might consider sending them a note explaining that you appreciate their business and are happy to be connected with them on your business page. You don’t want to offend them, but you want to protect your personal space from business connections.
- Engage your community on your new page. Let them know that they are important you. You might also want to offer a special deal for every fan of your new page. This will be the incentive some people need to make the switch.
When Friends Are Customers
Making this Facebook transition can be tough. You want to draw the line between business and personal, but some of the people really fall into a gray area. Only you can decide how to handle the people in this gap. You can allow people to be in both categories (business and personal) if you want. There are no rules, only what you decide you want.
The good news is that you can take your time to sort this out. After you get most of your customers off your profile and on your page, you can decide how to negotiate with the stragglers.
At the same time, it is important that you do not allow any new customers to become Facebook friends. If you receive a friend request on your personal page from a client, send that person a note explaining that you have an official (business) page and encourage them to join you there. After you make the decision to split your world, you must be firm and consistent.
Your turn: Do you have your business set up on Facebook as a profile or a group? Have you transitioned your business to a Facebook page? Share your questions and lessons learned here.